Remember that story out of the Canadian province of New Brunswick that it was going to brand it's own beer in part to dissuade locals from going to Maine or Quebec to get good beer at an honest price? Well - surprise, surprise - it's an utter failure: • In 2008, Dana Clendenning, the liquor …
An odd beer story out of Canada's province with the best track record for coming up with odd beer stories. Apparently, the young are just not drinking enough macro-bleck: • Joel Levesque, Moosehead's vice-president, said the demographic that drinks the most beer, New Brunswickers aged 19 to 25 …
It is odd how sometimes the Canadian drinks press fails to recognize the rather large neighbo(u)r to the south. In 2007, we learned through the Globe and Mail that pumpkin ales were "another classic" which deserved the revival that an Ontario brewery brought to the style even though there were 150 …
Following up on earlier stories, the New Brunswick Liquor Corporation - a branch of government - has apparently been successful in its drive to dumb down the local beer market while maintaining its own inflated profit margins through the introduction of what is laughably called a "discount" beer …
Backlash. That is what the world is really fueled by. People get so ticked off with this or that that they lift themselves out of their comfortable chairs, their offices without the view or their garden rows and say no way, enough is enough. Is this maybe what we are witnessing in Canada's eastern …
Update: Joel Levesque of Moosehead has left a wonderful response to this post. Please have a look. He makes good points which I do not necessarily agree with entirely but his input is certainly indicative of an interested and engaged brewery. • I find this article in the Times Transcript from …
There I was, gleefully hacking through the Xmas 2008 Beer Blog Yule and Assorted Holiday Photo Contest and Snowballing Spree, culling the herd from 524 pictures to a select 132 or so, needing a little something. Thirsty work so I popped a 500 ml 6.5% New Brunswicker IPA from Freddie's Beach. I had …
So it was not quite the same trip I had imagined. Not only did I not get across the bridge at Sarnia last weekend but, as if this weekend, I officially encourage you to think very carefully next time you get that feeling that it would good to travel from Levis, Quebec to PEI. There are nicely …