I picked up issue #7 of Beers of the World magazine the other day. It is a UK journal pretty much geared for the English market. This places the North American reader at a disadvantage from the get-go with the subject matter centered elsehere. The magazine has a website which has yet to update to …
Describing taste in words is funny business but making the effort is worthwhile as it provides you with a mechanism through which you can record your experiences with food and drink, and especially craft foods like real ale. We each take in the esters, phenols and other organic elements and …
I went to undergrad with Trevor so I am glad to report this, our quote of the week: • “"Every week we see improvements in Trevor's recovery — sometimes big, sometimes little ..." Debbie blogged. She wrote that a nurse remarked to Greene: "Wow, you can sure suck back the water!" • "Having said …
Interesting to note this news about the marketing of a new light beer from Heineken: • “Heineken is backing the launch of its new light beer with its first major step into digital marketing, part of a $50m (£28.5m) launch campaign devised by New York-based creative agency Berlin Cameron United …
Good news for those scribes behind The Bar Towel, a group trying to wring what good ale there is from a blink-and-you-will-miss-it hamlet at the western end of Lake Ontario, tied as they are to a few good bars and the whims of the LCBO. Well, none of that seems to matter to the Toronto Star which …
Sounds like our consultancy pal Scott took every word we said down and added it to the "Here's to Beer" ad campaign set to start during the Super Bowl: • “The new ad and Web site were developed by Anheuser-Busch (NYSE: BUD) and are supported by the Beer Institute. Anheuser-Busch is donating 30 …
Home sick from work today, I was interested to find this note in the email this afternoon. Last November, I wrote about the efforts to create a unified advertising campaign in the US about the goodness of beer. Well, today's correspondent appears to be involved in that effort. He write as follows …
No. Not me. It's John Filson. But it is nice to see that someone in the Canadian media has realized that a beer columnist is a good idea for a daily paper. He has only had the gig for three months it seems but his style is good. Consider the following from a column from last November 23rd: • “So …
I have noticed a few news items like this one on the idea of a ad campaign in the US for beer as a general product: • “Anheuser-Busch Cos. is lobbying its competitors to support a marketing campaign that highlights the benefits and social value of what they all produce: beer. Drawing inspiration …