Posts Tagged: Beer Industry Marketing
Canadians Need A New Word For "Not Beer" Beer
Posted by on Sunday, January 3, 2010 in - 3 comments
It was with sadness but not surprise that I read yesterday's interview of Richard Musson, the vice-president of marketing for Labatt Breweries of Canada in the Globe and Mail. Even with his focus on marketing, the answers come across like he is talking about about an unknown product from a …
The Madness Of Not Doing What You're Told
Posted by on Monday, December 21, 2009 in - 3 comments
Even before that silly rant by Protz last month, it had become more than evident that BrewDog was taking paths not trod in an effort to get the word out about its beer. But all the focus was on their successful abuse of the old guard and those who were satisfied, including financially, with having …
Day 10: Even More On Innovation And, Yes, More Photos
Posted by on Wednesday, November 25, 2009 in - 6 comments
It was a day of reading about new things in beer. Not just new new things but things that introduce newness in beer. And not just experimentation either: • Lew was not struck dumb about the new porter from Narragansett. Uncle Jack has mentioned Lew's capacity to "wax poetic about virtually every …
Is One Bar With 23 Good Taps Better Than 23 With One?
Posted by on Wednesday, October 14, 2009 in - 9 comments
This is one of those elemental questions that in the end may well lead to not that much. It may be a personality test. It may speak to your experience or innate preferences. It arose from the article in today's New York Times that started with the very attractive photo taken by Piotr Redlinski at …
Warning: Your Freebie Beer Blogging Ways Are Over!
Posted by on Monday, October 5, 2009 in - 4 comments
A few weeks ago, a wiggling waggy hand rose above the crowd pointing out that there was uncertainty as to who was dabbling in beer blogging in relation to matters in which the blogger had a financial interest. Melissa Cole admitted that there were doubts even about her own writing and that it was …
Our Mountains Speak More To Beer Than Yours
Posted by on Sunday, September 20, 2009 in - 4 comments
It's getting very odd here with Canada's beer bar - by which I mean our brewery barristers. They are getting very litigious all of a sudden. Brick is suing and is being sued by Labatt who can now add being sued to their recent history of suing. What is it all about now? Mountains: • Molson Coors …
Greed May Not Be Good But Profit Is Loverly
Posted by on Wednesday, September 16, 2009 in - 9 comments
I don't know what to make of the post by Melissa Cole today. At the end she indicates that she has not yet indicated that some of her writing fails to indicate clearly that there may be a conflict of interest... and promises to sort that out. At the beginning she says some others - bloggers no … read more »
Next? Maybe A Good Beer Blog's Seal Of Approval
Posted by on Tuesday, September 15, 2009 in - 2 comments
What is the quality of Welsh beer that sets it apart, that would justify its own "quality seal"? Hmm... What could that be? • Beer writer Pete Brown said in a recent tasting he undertook of 12 Welsh beers, six were “undrinkable” and he poured them down the sink. • See, that's the problem with …
Isn't It Sad When The Advertising Money Tightens?
Posted by on Monday, September 14, 2009 in - 3 comments
Macro beer ads are so weird. There is so little connection to beer involved in them that it is quite the thing to read them being discussed seriously as in this St. Louis Business Journal article: • “The free-wheeling, let’s-give-it-a-try attitude is changing,” said Jeff Goodby, co-chairman and …
Importing Yet Another Eastern Euopean Lager
Posted by on Monday, August 3, 2009 in - leave a comment
Interesting article in the business section of today's Old and Male about efforts to bring yet another eastern European Lager into Canadian beer stores. Apparently, the task will be more difficult than one might imagine given the host of former Warsaw pact nations already represented on the …
