Posts Tagged: Beer Industry Marketing
7/11 To Sell Own Below-Premium Beer Brand
Posted by on Friday, April 16, 2010 in - 4 comments
I love the meaninglessness of beer trade categorization whether it's the 783 recognized craft beer styles or the many different ways macro-brew makers describe its monotony. But this great news just adds to the beauty of it all: • Convenience store beer buys dropped 4% in 2009, according to …
Session 38 Echoes On And On and On...
Posted by on Wednesday, April 7, 2010 in - 5 comments
For some reason "The Session" has not triggered that much continuing heated debate over the 38 months it's been going on. The Session, if you don't know, is the name for the once monthly universal beer blogging topic. It ebbs and flows as far as participation goes and recently has been on a bit of …
Is Every Local Always The Local We Respect?
Posted by on Tuesday, April 6, 2010 in - 9 comments
One of the reasons I am glad I called this a blog about "good" beer way back when is it is up to me and you to decide what is, in fact, good. If you and I disagree, we are still each right for our own purposes. "Good" has so much openendedness it is almost never bad. Few words are so useful in … read more »
Again - Where Is The Voice Of We The Drinkers?
Posted by on Saturday, March 20, 2010 in - leave a comment
I was going to post this as a comment at Lew's blog but it is really a tangent to his post about new board members being elected for the US's Brewer's Association. Question: do we have an issue with what the BA does as, in Lew's correct observation, an industry lobbying group in the awareness that …
Have I Had My Interim Kölschkranz Needs Met?
Posted by on Tuesday, March 16, 2010 in - 1 comment
I has been almost four years since I put out the call about my need for a kölschkranz. And that New York Times piece by Evan Rail about kölsch back in 2007 was accompanied by one of the most gorgeous photos of beer in a kranz... or in any other container... that I have ever seen. It made my …
Fully Expect 48% Beerish Stuff Has Been Made
Posted by on Tuesday, February 16, 2010 in - 3 comments
And it sits in a bottle waiting for the appropriate marketing moment for a price of 127 dollars. Between you and me, I don't really care that it is all about marketing but I also do not care to try this or any other loony strength beer. Drinking it isn't the point. Consider this statement …
Dutch News: "The Consumer Is Being Taken For A Ride"
Posted by on Monday, February 15, 2010 in - 5 comments
Back from a few days on the road and I am shocked - shocked!! - to find out there is an underworld of bootlegged beer out there. The news today comes from the Netherlands but this could be happening in your home town: • People drinking a beer in Amsterdam have a big chance of it being an …
Ohio: Edmund Fitzgerald Porter, Great Lakes, Cleveland
Posted by on Wednesday, February 10, 2010 in - 6 comments
What is it about Canadian craft brewers? American's have a brewery called Great Lakes on the south shore of Lake Erie so we need one on the north shore of Lake Ontario. We have a New Brunswick brewery that just happens to come up with styles and names for beers that have been used for years next …
Are There Too Many Questions About What's Too Many?
Posted by on Thursday, January 21, 2010 in - 4 comments
Lots of talk around these days. Pete has posted his series on the media and stories about representing alcohol use in the UK. Jay has had a mirroring series that has been a theem for sometime. I am still not fully satisfied because, while Pete and Jay each have honestly shared past experience … read more »
Is It Required That I Box If I Drink Boxer Lager?
Posted by on Monday, January 18, 2010 in - 9 comments
We read in the Toronto Sun this morning that: • "Majit and Ravinder Minhas, the sister and brother who own the Minas Creek Brewing Company, received a letter from the AGCO in December about the name of their Boxer Lager. The complaint seems to centre on the beer’s name, which could be construed …
