Posts Tagged: Beer Industry Marketing
What Would It Take To Get Miller To Sponsor Me?
Posted by on Wednesday, January 26, 2011 in - 8 comments
People need to hold out for a bit more: • Apparently the marketing folks at Miller encountered some semblance of self-awareness. They shunned the major sports sponsorship – Bud Light already holds the NBA and MLB official sponsorship, and will inherit the NFL's next year – to cast their …
I Am A Craft Beer Marketing Consultant...
Posted by on Saturday, September 11, 2010 in - 40 comments
... or sales manager or bar owner or... or... or... • The wonderful and ever posting Jay Brooks has posted the latest version of this odd video meme (pronounced "me-me" for obvious reasons) and it has me scratching my head as much as that Craft Brewer video of a year ago. Here it is: • As I …
Beau's Makes One Beer For One Ontario
Posted by on Thursday, September 9, 2010 in - leave a comment
Brilliant. I was back at the Kingston Brew Pub for lunch today after yesterday's get together with Ian Coutts. Chicken Vindaloo special today. And with it I had a half of Beau's special one day offering of Festivale Plus Sticke Alt: • Brewers of Alt Beer in Düsseldorf will occasionally, and …
Why Is The Beer News So Dull Tonight?
Posted by on Monday, August 30, 2010 in - 1 comment
Some days the only beer news is stuff that you really don't care a bit about. Today is that sort of day. Consider these gems: • Deep fried beer.Does The New York Times implicitly diss beer blogging by picking this guy to highlight because, apparently, he has Shipyard IPA in the fridge.Princess …
Beer Most Slimming When Not Consumed!
Posted by on Tuesday, August 3, 2010 in - 8 comments
This has to be up there with the "open source beer" clap trap... or maybe the "women better tasters" silliness. It seems the more people need to make a buck the greater the need to foist a 90% rubbishy idea on people. And this one is pure fool's gold: • CAMRA, the Campaign for Real Ale, and the …
Hooray - I Love Being Told I Am Stupid - So Should You
Posted by on Sunday, July 25, 2010 in - 6 comments
Update: To be fair, when I heard about their tattoo promotion I immediately thought "damn, you have to be at the pub on opening night...." • Am I supposed to cheer along with the giving of the finger to 99.998% of customers for the sake of marketing? Or is this supposed to be Dada beer? Who …
Why Is It So Rare That We Praise The Consumer?
Posted by on Sunday, July 18, 2010 in - 8 comments
Consumption is a bad word even though we all do it and we all must do it. The free market is based on aggregation of single decisions into total consumer demand yet, in the world of good beer, these choices are little discussed. It is often discussed in supply side terms. I don't see it that way … read more »
Two Strangford Lough Brewing Beers... From Somewhere
Posted by on Thursday, July 1, 2010 in - 9 comments
The six pack carrier says "Product of USA crafted from barley gown in St. Patrick's Co." I got three Legbiter Ales and three St. Patrick's Best Ales. Can't find the email that I got from the representative. There's nothing in the box but styrofoam popcorn. The waybill says they're from New Jersey …
Ontario: Our First Craft Beer Week Is Coming
Posted by on Sunday, May 9, 2010 in - 1 comment
As I think you all might know, I live in eastern Ontario and have often cast an envious eye towards other nearby jurisdictions especially New York but also recently Quebec. I was south just yesterday to buy some Ommegang, Brooklyn, Sierra Nevada and Goose Island at a grocery store. A grocery store …
Session 39: Collaboration? Call O' Bore-a-tion?
Posted by on Friday, May 7, 2010 in - 6 comments
That's not very clever. Or polite. But one must pun as one can. And one has to be always on watch for indulgence - especially when it comes to marketing... or is it marketability. That is what Stan mentioned: "Collaborations are good business, good marketing, good fun and often result in …
