Posts Tagged: Beer Industry Marketing
America's Loss Of Beer Love Tracked Over Five Years
Posted by on Saturday, September 10, 2011 in - 9 comments
There is a good article at MSNBC today which details the loss of sales for eight of America's top selling beer brands. The conclusions are set out in this passage: • Other than lighter-calorie beers, drinkers have also turned to imports, such as Corona, and to craft beers, which are produced … read more »
If Women Need Pinkification... What Do Men Need?
Posted by on Saturday, August 20, 2011 in - 2 comments
I find any knee-jerk to "girls only" marketing more than a bit wearing but this column in the Globe and Mail puts it far better than I could: • ...It turns out that, as a woman, I require my beverages in a less threatening hue – like pink, which is the colour of a new “crisp rose beer” launching …
I Wonder If The Syrians Call It Premium Beer, Too
Posted by on Friday, August 12, 2011 in - 2 comments
If the subject were not so serious, this would be hilarious: • Syria’s national beer is a perfect metaphor for its government’s actions. Previously called Barada, after the river that runs through the capital, the beer was notoriously bad and came in stubby green bottles. Earlier this year, the …
NB Ceases Sales of Stockholm Syndrome Ale
Posted by on Friday, June 10, 2011 in - 1 comment
Remember that story out of the Canadian province of New Brunswick that it was going to brand it's own beer in part to dissuade locals from going to Maine or Quebec to get good beer at an honest price? Well - surprise, surprise - it's an utter failure: • In 2008, Dana Clendenning, the liquor …
Zak States Another Point Of View On CAMRA
Posted by on Saturday, June 4, 2011 in - leave a comment
Not to go on, but I missed Zak Avery's defense and explanation of CAMRA posted last Wednesday and I have to admit I find it a little (not a lot but a little) odd. Especially this bit: • I'm also amazed by so many bloggers' complete misunderstanding of what CAMRA is, and how it works. CAMRA is a …
What's The Word For That's Too Stunned To Be An Idea?
Posted by on Tuesday, May 24, 2011 in - 2 comments
Sometimes things do make you head explode, even if only you feel the pain. Fact: just like armed forces everywhere, just like Houses of Parliament, just like top jobs in every market in every country, there is no place that anyone does not need to feel fully integrated in any nation that welcomes …
Heritage As Brand As Heritage As Foundation As Brand...
Posted by on Thursday, May 12, 2011 in - 13 comments
Sort of an odd article over at a Canuckistanian news service about branding and a few given breweries' histories, all of which is wrapped around this observation: • ...beer companies, especially Canadian ones, seem to stand alone in the frequency and consistency of how they use their heritage in …
Swiss To Maintain "Spontaneous" Rounds To Regulars
Posted by on Monday, April 11, 2011 in - 1 comment
The more I read about the cultural differences between the nations when it comes to bars and booze the more I know how little I know. Who knew, for example, that the Swiss needed to bring in a ban on free beer? • ...the Cabinet has drafted a plan to ban restaurateurs from offering any free … read more »
What If InBev Keeps Everything But Lowers The Price?
Posted by on Tuesday, March 29, 2011 in - 10 comments
I find the debate between those who like big US craft beer but hate big macro beer always a bit odd. For me, neither now speak to anything but industrial scale production even if twenty years ago the owners of big craft breweries were something more like revolutionaries at a cottage industry level …
Other Beer Video Makers Might Be Jumping Off Cliffs
Posted by on Tuesday, March 1, 2011 in - 2 comments
Proud of British Beer from Society of Independent Brewers on Vimeo. • I was so delighted with this trade video produced for the Annual Trade Conference of Britain's Society of Independent Brewers that I went and bought some British beer on the way home. You will have to excuse my unabashed …
