Posts Tagged: Beer Industry Marketing
One More Angle On A Beer Is Not Always Helpful
Posted by on Monday, May 21, 2012 in - 3 comments
Beer often needs back story. It is after all just water, grain, water, a weed and yeast. So you have to add more to the story... right? • Hops and Robbers is their flagship beer and is touted as an "extra delicious IPA." It is something of a hybrid between the English and American IPA styles …
What Is Worse? Free Beer Or Free Advertising?
Posted by on Friday, May 18, 2012 in - 12 comments
It is a sad state of affairs when you can't read this far into an argument without asking yourself if the author can't see the screaming incongruity: • The other reason why we don't give away beer is because we have a firm conviction that if you want to write about our beer, then we don't want …
When Is More Local Beer Not Really Local Beer?
Posted by on Friday, May 11, 2012 in - 10 comments
An excellent set of observations by Velky Al over at Fuggled on the somewhat sudden trend for east coast production facilities for west coast US national craft: • I can't help but think that this is the first stage in the consolidation of the craft brewing industry, where the bigger companies …
Your Monday Evening Short Beery Observations
Posted by on Monday, April 2, 2012 in - leave a comment
Some short stories to begin a short week. We Canadians mostly have a 4 day weekend coming up for Good Friday, Passover, Easter and Easter Monday. I think the last of the four is to make up for the rest. Or maybe it's the day for the non-believers thrown into the Judeo-Christian mix. Lew will be … read more »
What's In A Beer's Name? Fun Or Suffering Or Both?
Posted by on Monday, March 26, 2012 in - 7 comments
We have seen government interventions when beers take on brand characters like Santa or the Easter Bunny. People throw up their hands in a combination of libertarian outrage and laughter. But what happens when the images are more directly hurtful even if the message presented is quite dislocated …
So Do We Now View Good Beer Drinkers As The Rock Stars?
Posted by on Saturday, March 24, 2012 in - 2 comments
Fortunately, the brewer as "rock star" stuff appears to have passed after much well deserved pointing at laughing at those who suggest it or, worse, accept it. But apparently the beer drinker might be legitimately treated like one if KISS bassist Gene Simmons has his way: • ...when the bar …
What Is Local Beer From A Southern Ontario View?
Posted by on Sunday, January 29, 2012 in - 12 comments
What is local when it comes to beer or anything else in southern Ontario? Today there is someone who need not be mentioned drearily tweeting a series of xenophobic exhortations for we Ontarians to drink "local" beer. It reminds me of how the naivety of my former co-residents of Prince Edward … read more »
Often The Messages About Good Beer Just Don't Matter
Posted by on Monday, January 23, 2012 in - 23 comments
Stan posted this four and a half minute video for Deschutes beer and I was surprised to find that I had an entirely different response to the thing than he did. I found it oddly creepy while he admitted he was "a sucker for these sorts of things." The strange thing I thought was how - for one of …
In Search Of The World's Most Averagest Hip Beer
Posted by on Saturday, January 21, 2012 in - 12 comments
Just when you think collaborations make muddled beer... just when you couldn't wait for beer by committee to be the next big thing... we give you statistically averaged beer recipe formulation: • “We’re asking them as a group to help us design a beer,’’ Koch explained Friday. Through a special …
Bottled Guinness In Two Of Its Foreign Forms
Posted by on Wednesday, September 14, 2011 in - 30 comments
Is there any scarier concept than seeing "brewed in Canada" on a label? First, it means that it's being not consumed in Canada and, second, it means it is brewed by someone with no provincial pride. I see dead people. • Sound harsh? Well, 25 or 30 years ago, I would buy a six of Canadian made …
