Posts Tagged: Beer Industry Marketing
Book Review: "... Opening A Nano Brewery" By Dan Woodske
Posted by on Thursday, November 15, 2012 in - leave a comment
Sometimes you pick up a book from Amazon to fill up up the basket to the point of free shipping. I think this one was like that. I mean I am not thinking of starting a nano-brewery. If Jordan is right, we are facing a nano-bubble of nano-brewers. What will that sound like when it bursts? Ping …
Do Canadians Need To Drink To Like Hockey?
Posted by on Wednesday, November 7, 2012 in - 3 comments
You know the line. You don't really have to have fun to drink? Or is it the other way around? Anyway, that is what I thought of when I read this bit of press release in the form of a newspaper article about the way the NHL professional hockey league strike has affected one mega-brewer's sales …
Not Beer: Swapping NZ Kids For Kiwi Soda Pop
Posted by on Saturday, October 20, 2012 in - leave a comment
Being a strawberry blond with a lapsed red beard as well as young Santa Claus tendencies, by nature I am not inclined to find this ad from a New Zealand ginger beer manufacturer's marketing campaign. Here is a bit of the initial press release: • ...children are a blessing, but it’s fair to say … read more »
Culture, Community, Scene, Brand And Beer
Posted by on Saturday, September 15, 2012 in - leave a comment
Last year at Beau's Oktoberfest, I got to share in a discussion during a Beer School panel led by Mr. B. I described how I thought that Beau's had created a scene more than a community, comparing it to the Halifax music scene of the late '80s and early '90s. This video posted by TAPS magazine of …
What Is The Worst Thing That Has Been Done To Beer?
Posted by on Wednesday, September 12, 2012 in - 13 comments
I have to admit that my first reaction to the image to the right of the milkshake made with Samuel Adams Octoberfest beer was a bit of a gakky feeling but then I remembered that I don't really like this pumpkin¹ beer anyway so maybe this would not either be all that great a loss or, when you think …
Blogging About Blogging As Boak and Bailey Disclose
Posted by on Monday, September 10, 2012 in - 15 comments
Books, beer and awkward branded clothing. And those products that supposedly make you experience of beer more convenient but do not. Emails offering come to me a number of times a week and, unless it is a really unappealing concept from the get go, I writing in reply that wee treat in the mail …
What Are The New Best Beery Hackneyed Ideas?
Posted by on Sunday, August 19, 2012 in - 10 comments
You've seen them before, right? Pairing beer with food? That is so 2009-10. Five years before that, wet hop beers were the innovation that rose up, promised much and settled back down again. Reading this article about a new nearby fest - and one that by all accounts was great - made me wonder if … read more »
New Brunswickers Had Too Much Beer In 2011
Posted by on Friday, August 3, 2012 in - leave a comment
I love the press releases of the smaller booze monopolies in smaller jurisdictions. Like this one from New Brunswick dutifully cut and pasted without comment or even apparent thought by the local branch of the Canadian Broadcasting Corporation: • ... president and chief executive officer Daniel …
BrewDog May Have Me Liking Them Again... For Now
Posted by on Friday, July 27, 2012 in - 3 comments
What better way to reach out and come to a meeting of minds with fellow travelers than to share in a deep wholesome distaste for the Olympics: • A Scottish brewery has created ‘anti-Olympics’ beer that contains eight ‘banned’ performance-enhancing ingredients. The ‘Never Mind the Anabolics …
Ontario: Finally A Beer Fan Video I Like
Posted by on Thursday, June 14, 2012 in - 6 comments
Remember a few years ago when there were all those needy videos about "I Am Craft Beer" on YouTube and everywhere else that went on and on as if all brewers were demi-gods, all good beer fans were long lost friends and lovers and craft beer was what would fuel that rocket ship that was going to … read more »
