Posts Tagged: Beer Industry Marketing
Sales Revenues Rise Faster Than Beer Barrels Moved
Posted by on Wednesday, March 20, 2013 in - 13 comments
I usually do not care about these sorts of PR advertorial releases about contrived standards being, amazingly, once again surpassed but there is that fact in there nattering away at me: • With production at 13,235,917 barrels in 2012, craft brewers reached 6.5 percent volume of the total U.S …
"The Art Of Beer Alchemy" By Chas Chumley
Posted by on Wednesday, March 6, 2013 in - 6 comments
Just in case there is anyone out there named Chas Chumley, I should explain. A couple of decades ago, The Kids in the Hall had a very brief skit of a man walking down the street in a leisure suit. He had a spring in his step and was winking, nodding and pointing at the people with a certain zest …
"We Do Believe In The Future Of This Format"
Posted by on Monday, March 4, 2013 in - 20 comments
Stan goads me. Sometimes. He goaded me today with a tweet which, if you think about it, is a particularly goadyish way to goad. Stan the Goadster did write as follows this very afternoon: • @agoodbeerblog "Cacao nibs and imported honey are expensive," At last, the reason behind higher beer …
A Few More Ways Craft Beer May Kill Itself
Posted by on Wednesday, February 20, 2013 in - 11 comments
A couple of months ago, I noted how the Brewers Association committed the self-inflicted act to making no sense in a press release while at the same time reminding beer buyers that the competition made tasty beer at a lower price. As the market morphs away from the "one ring to rule them all" …
The Legal Status Of Horses And Beer In Canada
Posted by on Friday, February 15, 2013 in - 2 comments
An interesting legal ruling out of the Canadian Federal Trial Division yesterday. Well, interesting if you like beer, horses or trademark law... and fascinating if you like all three. Let's just skip to the pithy nub of the case found at paragraph 39: • The Board did not consider that what it … read more »
Now There's A Better Side-By-Side To Try
Posted by on Thursday, February 14, 2013 in - 32 comments
To the left, the Riedel O-Riedel Series Red+White glass: seven inches high, holds seventeen and one quarter US ounces of fluid. To the right, the Spiegelau IPA glass, seven and one third inches high and holds nineteen US ounces of fluid. Riedel and Spiegelau are closely related companies or … read more »
More Fibby Fibs They Tell Us About Beer
Posted by on Tuesday, February 12, 2013 in - 25 comments
What is it about good beer that makes people layer ridiculous claims over it, against it or in its favour. What did beer do to deserve this? It's just a fluid of simple natural ingredients that offers a little intoxication and a little nutrition. I had a Korea tea today made of green tea and brown …
More New Words For Things Beer and Beery
Posted by on Saturday, January 5, 2013 in - 11 comments
Out of all the fuss over the foolish "craft v. crafty" PR embarrassment for the Brewers Association has come some amazingly level heading thinking about terms and terminology in response. Just look at Twitter this morning. In September 2011, I proposed new words but think we can now nail down a …
My Own Loose And Recycled Thoughts At Year End
Posted by on Sunday, December 30, 2012 in - 4 comments
Max of Pivní Filosof fame has got to have the most interesting mind which is aimed at good beer these days. That or he just says things others think... I think. Today, he posted his loose and recycled thoughts for the end of the year. Not a best of. Not a greatest hits. Just the things jangling …
This Is How US Craft Beer Will Kill Itself
Posted by on Thursday, December 13, 2012 in - 37 comments
An odd, coordinated set of press releases today from the US Brewers Association (BA) and its leading members via any number of media can be summed up in the final section of the statement: • The large, multinational brewers appear to be deliberately attempting to blur the lines between their …
