Posts Tagged: Beer Industry Marketing
What Is Local Beer From A Southern Ontario View?
Posted by on Sunday, January 29, 2012 in - 12 comments
What is local when it comes to beer or anything else in southern Ontario? Today there is someone who need not be mentioned drearily tweeting a series of xenophobic exhortations for we Ontarians to drink "local" beer. It reminds me of how the naivety of my former co-residents of Prince Edward … read more »
Often The Messages About Good Beer Just Don't Matter
Posted by on Monday, January 23, 2012 in - 22 comments
Stan posted this four and a half minute video for Deschutes beer and I was surprised to find that I had an entirely different response to the thing than he did. I found it oddly creepy while he admitted he was "a sucker for these sorts of things." The strange thing I thought was how - for one of …
In Search Of The World's Most Averagest Hip Beer
Posted by on Saturday, January 21, 2012 in - 12 comments
Just when you think collaborations make muddled beer... just when you couldn't wait for beer by committee to be the next big thing... we give you statistically averaged beer recipe formulation: • “We’re asking them as a group to help us design a beer,’’ Koch explained Friday. Through a special …
Bottled Guinness In Two Of Its Foreign Forms
Posted by on Wednesday, September 14, 2011 in - 30 comments
Is there any scarier concept than seeing "brewed in Canada" on a label? First, it means that it's being not consumed in Canada and, second, it means it is brewed by someone with no provincial pride. I see dead people. • Sound harsh? Well, 25 or 30 years ago, I would buy a six of Canadian made …
America's Loss Of Beer Love Tracked Over Five Years
Posted by on Saturday, September 10, 2011 in - 9 comments
There is a good article at MSNBC today which details the loss of sales for eight of America's top selling beer brands. The conclusions are set out in this passage: • Other than lighter-calorie beers, drinkers have also turned to imports, such as Corona, and to craft beers, which are produced … read more »
If Women Need Pinkification... What Do Men Need?
Posted by on Saturday, August 20, 2011 in - 2 comments
I find any knee-jerk to "girls only" marketing more than a bit wearing but this column in the Globe and Mail puts it far better than I could: • ...It turns out that, as a woman, I require my beverages in a less threatening hue – like pink, which is the colour of a new “crisp rose beer” launching …
I Wonder If The Syrians Call It Premium Beer, Too
Posted by on Friday, August 12, 2011 in - 2 comments
If the subject were not so serious, this would be hilarious: • Syria’s national beer is a perfect metaphor for its government’s actions. Previously called Barada, after the river that runs through the capital, the beer was notoriously bad and came in stubby green bottles. Earlier this year, the …
NB Ceases Sales of Stockholm Syndrome Ale
Posted by on Friday, June 10, 2011 in - 1 comment
Remember that story out of the Canadian province of New Brunswick that it was going to brand it's own beer in part to dissuade locals from going to Maine or Quebec to get good beer at an honest price? Well - surprise, surprise - it's an utter failure: • In 2008, Dana Clendenning, the liquor …
Zak States Another Point Of View On CAMRA
Posted by on Saturday, June 4, 2011 in - leave a comment
Not to go on, but I missed Zak Avery's defense and explanation of CAMRA posted last Wednesday and I have to admit I find it a little (not a lot but a little) odd. Especially this bit: • I'm also amazed by so many bloggers' complete misunderstanding of what CAMRA is, and how it works. CAMRA is a …
What's The Word For That's Too Stunned To Be An Idea?
Posted by on Tuesday, May 24, 2011 in - 2 comments
Sometimes things do make you head explode, even if only you feel the pain. Fact: just like armed forces everywhere, just like Houses of Parliament, just like top jobs in every market in every country, there is no place that anyone does not need to feel fully integrated in any nation that welcomes …
