Posts Tagged: Beer Industry Marketing
No, I Do Not Want An Imported Man Mug Thanks
Posted by on Friday, May 24, 2013 in - 2 comments
So, could the menu offer a Woman Wine? I would have preferred that the mug was manly as opposed to simply masculine. I had no idea mugs were, in fact, gendered. What do they get up to in the dishwasher? I also didn't know that while their masculinity was superior when not in frosted form …
So Is This The Brewery Hell Bent On Raising Prices?
Posted by on Wednesday, May 15, 2013 in - 11 comments
Some startling statements in this report on a presentation by Simon Thorpe, the president of Duvel USA/Ommegang from May 2 reported in this article published just yesterday: • “We are revenue and margin driven, which means high pricing and margins at the expense of volume... We think that the …
Four Law Firms And Nasty Beer Marketing Tricks
Posted by on Monday, May 6, 2013 in - leave a comment
Even with a couple of law degrees, I was having a hard time understanding this article from Tanzania over a legal dispute between breweries that has advanced from a tribunal, the Fair Competition Commission, up to the Court of Appeal until I narrowed the text down to this: • ...SBL …
Hey - Why'd No One Mentioned Boston Beer's Sales Drop?
Posted by on Thursday, May 2, 2013 in - 11 comments
Funny how the business press relates to the business of beer a little differently from the beery press: • Shares of the Boston Beer Company (SAM), maker of Samuel Adams and other craft beers, plunged nearly 11% Thursday. The hangover comes a day after Boston Beer reported earnings that badly …
Jim Koch Makes Some Excellent Business Observations
Posted by on Thursday, April 25, 2013 in - 1 comment
I do scratch my head at the way monolithic figures in good beer are received. It tends to be without question and a certain type of adoration. The type of adoration usually reserved for sports heroes before they fall from grace. For favorite elementary school teachers or the guy who always helped …
Apparently "Throughput On Kegs Does Affect Quality"!
Posted by on Monday, April 22, 2013 in - leave a comment
Do you ever read a sentence about the beer trade that just drops onto the table and sits there gawking back at you, dimwittedly? The line below in bold is one of those: • Jonathan Bennett, PR man for Miller Brands, insists Peroni wasn't worried that Skeggy would do to the brand what Daniella …
Is It Time For A Return To The Way of Shale?
Posted by on Wednesday, April 3, 2013 in - leave a comment
I was deeply saddened to read the news from ATJ this morning as I woke with another.. another... crappy chest cold: • As for the beer brewed over here (a US version will be made later in the year with Wells’ yeast — get to the Philly Beer Week in June for the launch), there I was listening …
Big US Craft Apparently Has Bifurcated Lobbyitus
Posted by on Wednesday, March 27, 2013 in - 4 comments
Interesting piece on the impending decisions to be made in relation to Federal excise taxation for beer in the US over at MSN Money today: • ...The Brewer’s Employment and Excise Relief (BEER) Act, which is promoted by Washington-based beer industry group The Beer Institute, is expected to be …
Maybe Beer Helped Create Violent Tyranny?
Posted by on Monday, March 25, 2013 in - 6 comments
I find this beer "created civilization" line going around funny. Sure, it is an easy cut and paste story for bloggers needing to fill space. And, sure, it is an easy story for a newspaper to run. But really? • Hayden told Postmedia News that “there are lots of implications” of the team’s …
Wherein I Prove I May Actually Be A Miserable Jerk
Posted by on Friday, March 22, 2013 in - 9 comments
The email from a, shall we say, noted brewer with this news was accompanied with an introductory statement which read "Say what you will about Sam- this will be hitting the papers tomorrow I'm sure!" And it is a news worthy press release from Jim Koch of Sam Adams about its new beer can which … read more »
