It's the first bit of the month. Session time. Our host this month asks us to consider this:
Our topic this month is, “The Landscape of Beer“. How do you see that landscape now? What about in 5, 10, or even 20 years? A current goal in the American Craft Beer Industry is 20% market share by the year 2020. How can we get there? Can we get there? Whether your view is realistic or whimsical, what do you see in our future? Is it something you want or something that is happening? Let us know and maybe we can help paint the future together.
I am crossing the landscape today. Driving east, making a passage to the sea. Tracing one warm line. Canadians will get the reference. Maine. I've written a lot about Maine and its beer. I suppose some of these beers from 2005 are long gone. Don't imagine this brewery still makes six stouts. Things change.
if ny landscape we mean scene, the saddest thing these days is the idea that we have either attained the peak or that we are on a steadily progressive track upward. If the world of good beer is anything it's a great disprover. Expectations are shattered regularly. Consider how cider suddenly now seems terribly 2014. Good beer does that over and over. But no one seems to notice. Stouts are hiding, IPAs are boring and sours are not the next big thing. Jackson's long dead. Something may lie there to be discovered past the next cloverleaf on route. I'll only know when I get there whether it's worth stopping for, worth checking out.