Is it fair to say good luck seeing this sort of puffery questioned in North America?
The Council, in a letter signed by its Director General, Mrs. Dupe Atoki, listed some of the claims, which include that beer is not an alcoholic beverage and that if taken regularly and in moderation has many defined nutritional and health benefits and can indeed be part of a healthy life style. Other claims by the company also include that “beer consumption has therapeutic qualities such as prevention of kidney stones, increase in anti-oxidant activity in the body, reduction in the risk of heart disease and blood pressure management”. The government agency expressed its reservation that the claims “in effect suggest that beer is a health drink and have the potential to lure unsuspecting consumers into unwholesome consumption of the product”...
I kick myself often and especially when I don't note down good sources of information - especially those that I will only realize later I need. A few weeks or months ago, Maureen Ogle tweeted a link to a very sensible medical article which described how the entire problem with health claims related to beer is that they were not holistic, that they did not seek to explain the entire set of effects on the arc of a drinker's life. I saved it not. What was the point? I just end up shaking my head when beer consultant types make these sorts of claims. But it looks like the Nigerian Consumer Protection Council is taking it seriously and is on the track, investigating claims by Nigerian Breweries Plc on the nutritional, health and therapeutic benefits of beer consumption.
Now, don't get me wrong. I am with Max. I think. He wrote today: "regardless of all the deaths caused by alcohol, we have no problem accepting the fact that it does not pose a serious health risk when consumed in moderation." I might put it a little differently. I think we have no problem accepting the fact that it mainly poses a manageable health risk when consumed sensibly even if it causes much hardship, too. I think we actually have a limited attention span when it comes to unwelcome news. Especially where happy happy joy juice is concerned.
Which is when a consumer protection or public health agency should play a role, no?