The new ad and Web site were developed by Anheuser-Busch (NYSE: BUD) and are supported by the Beer Institute. Anheuser-Busch is donating 30 seconds of its highly coveted advertising time during this Sunday's Super Bowl telecast to air the "Here's To Beer" ad called "Slainte," named for the Gaelic translation of "cheers." "Beer is about good times with good friends. It's a social beverage that's been a part of mankind's history for more than 10,000 years, and it doesn't carry the pretense of other alcohol drinks," said Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch, Inc. "This ad reinforces beer's appeal around the world and celebrates beer as the beverage of sociability and fun."I think this is a good thing. I think that we need a Micro Beer Marketing Board (MBMB) and that, frankly, their first good move would be to hire me and then let me do the rest of the hiring.
Beer Map showing breweries (green), homebrew clubs (red)
and the pop up for Middle Ages Brewing.
You have a great web site! I wanted to point out mine, www.nhbrewers.com/mapbeer.html. It's a google map of most things beer related, having a fairly extensive list of breweries, brewpubs, microbreweries, homebrew clubs, homebrew stores, etc. across the US.So he has taken Google maps and introduced data on each class of entity. Here is how it works. You can click on a list at the top to only show you the slected classes and colout coded little google flag thingies pop up on the map. Click on any little google flag thingie and you get a pop up that tells you location information as well as the best URL for more information.
A very very handy tool and obviously a lot of work. Have a got with it and forward suggestions. Michael was very happy to take a couple comments I had and I sure he will appreciate anything you would like to add as well.
Update: you know, the web is a wonderful thing and I was reminded that I had also been contacted sometime ago by the guys behind another great mapping tool at beermapping.com which focuses more on the craft brewing side. I cut and pasted a bit to show the bit I particularly like - the index of breweries on the right side of their maps.
So two good systems from two groups that like telling you where the good stuff is. Bookmark them both.
A Beer Map With A List
I have reviewed a few of the beers from Young's before: Special London Ale and Oatmeal Stout, Dirty Dick's Ale and Double Chocolate Stout. Still more work to be done as the brewery lists 20 bottled beers on its website.
This particular bottle pre-dates the new stylish labelling and sits in the range at 5% below the strength of Old Nick at 7.2% and Special London Ale at 6.4%. At that weight, the Beer Advocate considers this a very worthy ESB or Extra Special Bitter, other examples of which style can be found in these posts.
Ram Rod pours an orange-tinged straw with an off-white rim with foam. Its nose is similar to Special London but the marmalade is much less to the forefront in the mouth, battling with a really nice pale malt graininess all in a fresh moreish soft water. The hops are tangy and floral. This is a very attractive ale. Lighter in the mouth maybe than I might have expected but in the scale of things, English ales come in a little lighter than their namesake Canadian and US cousins.
Art by John Neville
A double or dubbel is a monastic style - brown malty, spicey and fairly strong in the range of 8 to 9%. The Beer Advocate describes the style this way:
The Belgian Dubbel is a rich malty beer with some spicy / phenolic and mild alcoholic characteristics. Not as much fruitiness than the Belgian Strong Dark Ale but some dark fruit aromas and flavors may be present. Mild hop bitterness with no lingering hop flavors. It may show traits of a steely caramel flavor from the use of crystal malt or dark candy sugar. Look for a medium to full body with an expressive carbonation.Examples of other dubbels tippled hereabouts include Allagash of Maine, Westmalle and Rochefort 8 both from Belgium.
- Ommegang: This ale pours a really lovely deep deep orange with red notes and has a massive rocky orange cream head. On the nose there is alcohol, a touch of methol, sweet malt and burlap. The first sip is bright effervescent orange peel with twiggy mint hops edge all through a spicy creamy sweet raisin bread of a beer with dryish end. Intensely attractive ale. Interesting to note I described this beer differently a year ago. If I read either description I can recognize both. It is a funny thing about describing flavour that it is an evocative process, comparing the "X" in the present to the "Y" of memory. Plus bottle variation is possible. This bottle is quite tangy. Likely the last glug will be different when I get the yeasty swirl. The 2% of BAers who do not like this must have issues.
- Stoudt's Abbey Double: 2001 vintage. Vineous Ovaltine, malteeser aroma. Very sharp for a dubbel. Red mahogany with a thin white rim. Cherry juice and malteeser with burlap and spud. Acidic and not rich yet not so sharp as to be off. A bit like a La Choulette beer yet more sharply acidic. In his Great Beer Guide, Michael Jackson said of this brew...
Her Abbey-style Double has a syrupy richness, with suggestions of vanilla and a medicinal phenolic finish.Reading the high and low reviews amongst the BAers confirms the tart aspect is present with others yet not consistent. I wonder if this is a bottle past its prime yet I still enjoyed it. Sharp like some lambics yet complex.
- Brother David's Double: From the Anderson Valley Brewing Company in Boonville Californian. Deep mahogany with a thick rim and foam of mocha head. Malty more than spicy, this beer could be an imperial brown ale except that there is that burlappy thing. Not to be a style nerd but this is a little too biere du garde and not enough dubbel - except maybe for the treacle and fresh autumn apples notes. Still a loverly ale with a chocolate, potato peel, dry fruit thing happening. A litttle heady and funky. Brother Dave must have had pretty good taste. The BAers are not unanimous.
Home sick from work today, I was interested to find this note in the email this afternoon. Last November, I wrote about the efforts to create a unified advertising campaign in the US about the goodness of beer. Well, today's correspondent appears to be involved in that effort. He write as follows:
Good afternoon, or evening, or morning depending on where you call home.Scott and I emailed and I said I would ask you guys. So...what do you think? I think this is a very interesting question and I will take some time to think about it before I respond in the comments to this thread. Do put what you think and, as Scott said, rants welcome...within the scope of acceptable manners around here, of course.
I'm writing about the latest announcement that the US beer industry is going to be rolling out a "Got Milk?" type campaign in a bid to halt the slow decline of the beer market. If you're unfamiliar with it, you can read about it at http://raybacon.blogspot.com.
I'm not going to put up any façade here...I work for a marketing agency contracted with Anheuser-Busch...the Evil Empire as seen by many connoisseurs of beer. While this is not our idea, I'm very interested to hear what people think. If you could humor me and forget that this effort is being headed up by Anheuser-Busch (who will spend the most money on the effort and who will reap the largest reward)...I'd like to get your thoughts.
If each of you had :30 on TV to tell the world why they should enjoy beer, what would you say?Any other thoughts, insights, insults or rants are welcome.
And if you are a lurker, please take this moment to speak up. Join the beer blog nation while you are at it.
A wee nip of the good stuff for Robert Burns Day.
This dark red-mahogany ale with a beige rim is advertised as ale flavoured with corriander and that is exactly what it is. A big malty brown ale with a load of straight corriander seed flavour. In the malt there is dry fruit like fig and date which works very well with the spice, not Christmas cake, as it is slightly removed from rummy, so much as a flavour you would not be surprised being introduced to as part of a curry - perhaps a chuntey of a beer. It is very full of prune and spice on the nose, bready in the yeast.
One of our neighbours from down the street brought us a large bottle of beer in a nice gift bag when they came to our pre-Christmas levy. It was a bottle of Picaroons, from a brewery in Fredericton, New Brunswick.
Nice, appreciated gift. My only concern is that the Best Before date reads:
Should I: chuckle?; call the police?; close the blinds permanently?; move? Am I reading the date incorrectly?