"BrewDog Go Bonkers" by Roger Protz, 30 November 2009
BrewDog have surpassed themselves with their over-inflated egos and naked ambition. They chose -- deliberately, of course -- to launch on the very day the Scottish Parliament was discussing a minimum price for alcohol a "beer" with a strength of 32%. Naturally, the wild buckeroos in Fraserburgh claim this is the world's strongest beer, even though technically it's not beer at all, as brewer's yeast cannot work beyond a strength of 12 or 13 degrees. Clearly the new product, called Tactical Nuclear Penguin (what were you smoking last night, chaps?), was finished with a wine or champagne yeast. James Watt, co-founder of BrewDog, said the beer was "completely pushing the boundaries". Indeed, and it's also pushing beyond breaking point what sensible beer writers and connoisseurs will take from this bunch of ego-maniacs. Those of us who attempt to paint an image of beer as a fine drink enjoyed in moderation by sensible people have the ground cut from beneath our feet by BrewDog, which just plays in to the hands of the yellow press, ever anxious to give beer a bad name. I don't often agree with the likes of Alcohol Concern but I think Jack Law, chief executive of Alcohol Focus Scotland, hit the soft spile on the head when he said BrewDog was guilty of "childlike attention-seeking". He added that the fact that the beer, priced at Â£30 a bottle, had achieved a new record was not admirable. "It's a product with a lot of alcohol in it, that's all. To dress it up as anything else is cynical."