At first I thought this was one of the dumbest things I had ever seen related to beer. Then I thought maybe not. Then I went with my first gut instinct. I was a little foggy headed, walking to work this morning when I saw it. All I could think was how some kind of assertion of sexual prowess or at least regularity was being proclaimed. But then I realized that the first bit was actually made up of the words "champions," "of" and "beer" which then struck me as maybe a really bad battle of the ancient gods sort of thing. Leading me to think of Zeus and, well, of course he was a higher being of daily lusty habits. We already know that. So, it can't be about Mediterranean deities at all. What then could it mean? And why is it the adjective "everyday" meaning commonplace or bland and not "every day" as in each day? Is the missing final word the noun "beer" implicit? It's like a phrase that's been worked though Google translate seven times. And tied with the phenomenally bland retailing brand "Beer Store" it's like a truck designed for an episode 1970s sci-fi TV show from a regional branch of the BBC in which the Venusians take over a village and try to fit in but don't get it right. A truck from which the doomed alien invaders are seen unloading boxes of "Uncle Mary's Baked Carrots" leading to the dimwitted local bobby to realize something is up.
That's it. Must be.