You will remember the great botch of 2012 when the Brewers Association in the US declared that the beer drinking public was being fooled unaware of their beer was craft or whether it was "from a crafty large brewer, seeking to capitalize on the mounting success of small and independent craft brewers." Crafty. Pttouii!. Even bad. Right? Well, in just over 14 months... not so much anymore:
The revised definition recognizes that adjunct brewing is quite literally traditional, as brewers have long brewed with what has been available to them. "The revisions to the craft brewer definition reflect the evolution in thinking regarding the elements of the definition. As the industry continues to rapidly advance, so must the framework that upholds and reflects it," said Gatza. Fish concurred: "The revised definition provides room for the innovative capabilities of craft brewers to develop new beer styles and be creative within existing beer styles." He added: "Taken as a whole, these changes are about looking forward, about the BA of the future, making the association stronger and keeping staff focused on the vital work they do for all of us in the craft brewing community."
Literally! Meaning the BA Board is pretty much admitting the hard line on things like corn and rice are now all okee-dokee largely because, no doubt, the mad rush to throw adjuncts of every kind - cat hair, fish barrel staves, sea water - in every blessed barrel of generously priced rolling towards any given craft beer bar in these troubled time. Gatza and Fish? The Board chair and director respectively, two of the few people actually in the room when the terms of surrender were drafted. One wonders what the membership will say. Will it be like the People Congress of the Bulgarian Democratic Republic, Agricultural Committee, Grains Policy Subcommittee, Transportation branch meeting of May 1974 when everyone held up their hands and shouted "да!" Or is this capitulation the end of the beginning if not the beginning of the end once the fist shaking from the cheap seats sets in? After all, production size and corporate independence have both been long compromised as serious topics for the protectors of this particular creed. All that was left between craft and crafty was a vague promise that the beers weren't adulterated. Adjuncts were what set big bad beer apart, no?
And, as Stan asks, are the videos like "I am a Craft Brewer" and "I Am A Craft Beer Marketing Consultant..." being erased or at least saved to 5.25-inch floppy disks and put in the basement? After all, now that corn and rice are traditional, we can't have all those talking heads saying they don't put them in their beer now can we?