A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Velky Al -

"You don't really want local. You want some local. Now and then. But you want the global economy beer made with the best ingredients brewed on the newest, bestest equipment. Right?"

Exactly. I love my local breweries (and we have some wonderful ones in this part of VA), but I am under no illusions that what they make is a 'local' product. Where are the uniquely Virginian IPAs? Porters? Stouts? Lagers?

'Local' beer is almost as ridiculous a misnomer as 'craft' beer.

Rich Gombert -

It's all just marketing battles. Craft brewing is/was a marketing term created to distinguish the small, independent brewers from the large industrial.
Local can be my neighbor across the street brewing. The Nano brewery/bar a couple of blocks away, the craft/micro brewery in town, or the mega supported franchise at the mall. To your point, ingredient source has not even entered this description yet.
Granted all the small brewers want to ride on the "craft" beer movement so they get marketing returns for being associated with little cash outlay.
It's all marketing.
For me. I search out local brewers when I travel. Yes I know that some are franchises, some are small businesses and some are mom-n-pop shoestring operations. I don't really care. I'll visit them all.

Irving -

I see the words "Drink Local" all over the place and I never really understood what that meant. I mean sure it means drink the beer brewed locally that supports local economy. But just like that commercial stated, there's a Bud Light plant (yes plant) about 9 miles from my home, is that local? If it is, I'm the antithesis of the statement "Drink Local."Beer is a business and yes we can encourage the locals to support local small business but the end game is profit and as consumers some might have forgotten that.

Just like Velky said above, you hit the nail on the head when you wrote "You don't really want local. You want some local. Now and then. But you want the global economy beer made with the best ingredients brewed on the newest, bestest equipment. Right?" because we certainly do. That's why beer trading is so popular