Good news to the west end of the lake as Left Field Brewery moves from "brewing" to "brewery" by opening up an actual plant soon to get me that oatmeal brown of theirs on a more regular basis. There is an open house this Saturday at the nearly open site which I can't attend but I was really pleased to see this part of the notice under the plain and simple heading "Don't Drive":
Since you’re presumably coming to drink beer, please walk, take the TTC or grab a cab. If you or someone in your group must drive, you should know these three things; 1) Limited parking can be found along Greenwood Ave. and some other neighbouring residential streets, 2) We are the new kids on the block and would hate to peeve off our new neighbours by having guests parked in or blocking their driveways. Please only park in designated areas. And by far the most important, 3) Please do not drink and drive.
It has been some time since I launched Beer Bloggers Against Drunk Driving to a decidedly chilly response that included an email suggesting one should not discuss things that do not "promote craft beer." A recent thread over at the BAers place took a more honest position, offering a range of views but largely admitting that good beer is not always a positive in every context. So, good to see that Left Field is starting out in its own bricks and mortar stage of life on the right foot and telling people to leave the car elsewhere as part of their prime marketing message. Stuff like that gives one reason to pay attention in a more and more crowded market.