You know, you can bitch and moan at the claptrap, you can dig around quoting from this or that, point out the manufacture demand and the manufactured labels... and then you come across something like this that cuts to the point rather quickly:
Kurt: The initiative was Jim Koch. This was all his idea. He had his own explanations that were politically motivated and there was a sufficient majority of the board that went along with him. Jim is a very intelligent man and you can't knock his success -- he's the most successful craft brewer -- but it was always a fascination that he started as a virtual brewer and we started as bricks and mortar from Day 1. He contorted the definition so that a bricks-and-mortar brewer doesn't exist, but a virtual brewer does. We were fascinated that enough people went along with that, but one of the membership stood up on our behalf and asked to put it to a popular vote. The board said they weren't going to do that, but they would have lost. I guarantee that.
Who's crafty now?