A mere few days ago we learned that the new strategy for key members of the US Brewers Association was to eat their young and complain that too many new brewers were missing the obvious when it came to quality control. Today, however, a less than venerable but still charmingly high billing craft brewery took a stand against quality control when it issued this press release which offered a clever countering strategy for beer that doesn't pan out as expected:
On the plus side, we are offering these bottles at $20/bottle before your membership discount. The expense of making these two collaboration beers would ordinarily have put them into our $30/bottle category, but given the potential issue we hope lowering the price will give you more confidence in giving these beers a shot. However, given its price point and our desire for you to drink this as soon as possible, we will not be applying wax to the top of the bottle as we originally planned.
Really? You don't dump the batch? And you cite the "expense of making these two collaboration beers"? Don't get me wrong. I am not out of pocket because I have not been impressed with any offerings I have tried by the brewery in question, chalking down the muddle to trucking beer across a continent. So I have, thankfully, no skin in the game. Except to point out that maybe once in a while risk might not be totally assigned to the consumer. Except to suggest that standards might actually matter once in a while. Except to note that it might be good to put away a little cash to self insure against the odd botch and put on our big boy pants while we are at it.
If it is good enough for big beer and the jet setting purveyors of sucker juice to suggest that if "a beer drinker has a bad experience, they are just going to go back to companies they know and trust" it is also worth the same pile on when an established brewer is passing off unstable and unintendedly sub-par beer - even at an embarrassingly inflated discount. But, as I say, I avoid this sort of problem by educating myself well in advance, by knowing how the world works.