This quotation from the 14 September issue of the LCBO's Vintages magazine caught my eye:
...I feel that those dinners are too contrived and they make people feel that wine is only for special occasions. The idea of pairing intimidates people and makes them less adventurous. I encourage people to be less formal, to believe that good wine goes with good food. Pomposity has to be removed from the enjoyment of wine. All food / wine decisions are right as long as you enjoy the experience.
It's from a short interview by John W. Maxwell of Allen's, a Toronto restaurant. Never been but the owner's point of view reminds me of two articles in the NYTs today, one about wine and one about kale. The first above the haute, the second the lowly but both about rarity.
How to put this? Today we picked apples at a farm the came home and dug our spuds, pulled carrots, leeks, beets and grabbed basil, greens and garlic. Lawn food. Dinner was good as will be the leftovers in my lunch pail. The value and experience were inversely proportionate. The kids are used to exploring food even if they still grumble age-appropriately. The quote above as well as the two articles are about exploration, too, except the wines are from estates which have ceased to exist while the kale is in France where its rarity makes it quite expensive.
Which is the story with greater pomposity? Which topic is the most like the forces which are inflating price and attitudes related to good beer? Do we value the view expressed by Maxwell enough to guard against what we might call imbalance of values and the interests which benefit from pomposity?
My thoughts? If you want to promote kale, give away seed until it's common. You want to introduce folk to good wine or beer? Find a way lower barriers to achieve the same effect.