A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Jeff Alworth -

I am usually the first to complain about this phenomenon--and probably I will complain again when the winter warmers hit the shelves soon. But the target of my ire may be slightly refocused this year.

When Full Sail took us down to the hop fields this year, they handed out seasonally-appropriate Oktoberfest along with Wassail, their winter warmer. It was still August so there was plenty of grumbling. Later on, I talked to founder/brewer Jamie Emmerson about it. It's not entirely breweries' fault.

Drinkers are fantastically promiscuous these days, and they abandon seasonals not very far into the season. If Full Sail has any Oktoberfest on the shelves on Nov 1, it won't sell. Wassail will be kaput on Jan 1. They have to get it out and sold before customers tire of it and move onto the next thing. (I, of course, would be happy to drink Oktoberfests right up to the moment I'm cutting into the roast beast, and Wassail is a great beer all the way into April, but hey, I'm a dinosaur. Millennials will be long onto the next thing.)

dave -

Based on http://www.hopunion.com/faq/ "How long will my hops stay fresh? ... For properly sealed, nitrogen flushed pellets, customers can expect a 3-4 year life expectancy. Raw hops however have a much shorter life span (approximately 6 months to 1 year)..." The pelleted hops used in craft beer could be from 2009.

I can't stand seasonal creep... unless it is for a beer I like :) (then that beer should really be brewed year round).

The Professor -

Seasonal creep is much ado about nothing in my opinion. In this modern age we have, for years, been eating fruits and vegetables out of season ...so really, why should beer be any different?

Those who wish to adhere to tradition just shouldn't buy the so called 'seasonals' (and if they are so traditional about such things, they should also not eat fruit or vegetables flown in from the opposite hemisphere during off seasons.

A good beer is good anytime you feel like having it.

Alan -

Well, I suppose we could be celebrating the wonder that is the canning process, the means by which stewed gourds are added to most of these beers. Flown in fresh fruit has nothing to do with commercial grade bulk gourd pulp that lasts for years in warehouses.