It is too bad the new pumpkin ale named Seasonal Creep isn't on the beer store shelves yet. It is mainly because it does not exist. Largely, I'd say. You can see the branding in your minds eye, though, can't you? A castle drawbridge on a stormy night. A crowd of beer nerds... with pumpkin heads on blended knee begging before a demonic rock star craft brewer... also with a pumpkin head, just a bigger one. Sadly, this will have to wait for another day and a licensing agreement with a brewery that acknowledges my copyright interest.
Jordan actually mentioned "seasonal creep" in a twitter conversation today about how this fall's seasonal beers have been arriving in late summer. It's a current concern. The scene above is from the Cambridge Brewing Company on Sunday, August 18, 2013 when I was wandering around MIT with the family before the ball game. The pumpkins were the earliest to be found in New England. Which I think is good. Because if you are going to have a beer that celebrates the produce of the season, it is good to use the produce of this season and not something canned that, for all you know, was last an actual plant in 2009... or 1998 for that matter. Yik.
Or is it "yik" to you? Are you sufficiently alienated from the things that go into your craft beer that their fundamental freshness is of no interest? Whatever the brewer uses is good enough for you as long as the brewers are not paid by AmInBevCoorMolBatSAB? Is that how it is ?!?!?
All this time. Really? I thought I knew you...