One of the hardest things about writing the Alan and Max book, that dialogue of diatribes through space and time that should be on Kindle for Christmas, is that the pace of outlandish claims being made about good beer is speeding up... including today stuff like this:
The GAS Index - short for Give A S$#!T Index - was compiled by data firm Stone-Olafson for Calgary microbrewery Village Brewery and shows that those who enjoy a craft brew are much more likely to vote in the coming municipal elections, are more likely to consider themselves happy in their communities and are more likely to vote for popular Calgary mayor Naheed Nenshi. It also cuts across drink lines and reveals that those who drink micro brewery suds, as well as wine and coffee are more likely to have liberal leanings than those who drink inexpensive beers, or soft drinks or milk.
Here us the actual study like thing behind the story. You can review at your own pace. The point is not the results so much as its existence. I blame demographers and other fringe consultancies. Time was purveyors of tangential analyses and unbefore revealed truths were recognized for what they were - snake oil salesmen. But good beer appears blind to such things... perhaps wilfully blind. Or blinded maybe. It is, after all, an intoxicant. What we have as a result is, yes, the punk brewing fallacy but also the irresponsible claims of benefit, the macaroni art grade description of perceived antagonistic forces... and now proofs of greater social engagement. Remember when we just thought it made you a better dancer?
One thing Max and I have realized through writing the as yet untitled book is that when you unpack these ideas you are left with uncertainty as to not only their extent but also their causes. I am starting to wonder if they are indicia of a troubled relationship. As with an unfortunate choice in a dating partner or a dead end job there is a period of time when you try to convince yourself that things aren't what they appear to be. But we are not in agreement if even that might be the case. We trust, however, in the discourse and that the threads will be unravelled. We also trust that it will make for a worthwhile stocking stuffer, you know, if a Kindle download can stuff a sock.
Maybe we need to produce an audiobook version available on cassette, 33 rpm record and 8 track for Yuletide giving. Because if any miraculous claim can be made why shouldn't their consideration be available in any medium, however stunned.