For this month's edition of The Session, Derek of It's Not Just the Alcohol Talking asks "Is Craft Beer A Bubble?" Hmm... I wrote about how badly the Brewers Association's misdirection on the topic was handled a few weeks ago but it was more about their habit of issuing badly thought out and badly expressed positions rather than any real thoughts about the truth of the subject.
But then I wonder whether there is any truth to the subject. Or if I have any ideas about it. See, like others I am not an economist. And I am neither a futurist or a time traveller. One of my favourite quotes from a real economist, John Kenneth Galbraith, was from an election night TV broadcast decades ago when he was asked how he thought the election would turn out. Ask me at eleven, he replied.
Why do we care? Business trends not going in the direction of our dreamings or desires? Fancying ourselves experts and seers standing high above what is really a hobby if not a... what is the gentler word... weakness? Perhaps we stake a claim to the boom or bust and suggest we played a part in its making one way or the other. Nothing turns on it. Things will be better, worse or the same for causes unrelated just as the conditions of the increased sales of recent years are indirect. The invention of social media, the expansion of more varied diets, the diversification of entertainments are as much the cause as the "invention" of DIPA.
Is this a bubble? We might wonder if this is an aspect of the knowledge economy, irrational enthusiasm or signs of a paradigm shift. Each an attractive cliché. A comfort or even a line from a morality play. Never mind. Things shall be as they shall be. Can't we be happy with that? What will they be like? Ask me at eleven.