There is a lot I like about this story even though it starts like this:
Beer is a part of the psyche of most European nations where hardly a day goes by without a pint or two. Topping the list in recent years is Czech Republic. Beer is the national drink of the Czechs and annual consumption (per capita) is around 132 litres. Belgium, Amsterdam, Germany and Netherlands have their distinctive beer-brewing traditions. Breweries in Europe, dating back to 18th and 16th centuries, follow a rigorous and methodical brewing process.
It's not the weird charming strangeness of Indian English like the use of "without aristocratic airs" or the dislocation of the lads of Andhra Pradesh echoing Belgium in a form that is largely American. It's not that. It's a little bit of the we are the world thing meets the specific goodness in the particular. And that it is so far away. I will never be there even if great-grandpa did as an 1890s Sgt. Major. Yes, it's slightly affected by the whole Queen's peace of the empire thing. And the good beer. It looks like they have good beer, right?
There is a lot of things I am cynical about beer. I really don't care who was the best beer writer ever or who invented the DIPA. I have an abiding understanding that craft beer is about money as well as other things and that beer nerds are being played - as well as other things. I assume 90% of beer history is wrong in the sense that it is not right. But show me a story about three guys a long way from here making a stab at something like this... well, I get a little verklempt. Screw "passion" because ambition kicks that all over town and points and laughs at it.