It is one of the oddest things about North American beer geek fanboy adulation. Lining up on the side of the suits even if the suits still like to pretend to you that they are not raking it in. Everyone wants to shake the jean shirted owner's hand, to buy into the latest brand that isn't a brand except it is really a brand. They are, after all, innovator rock star rule breaking by geniuses, right? Yawn. It's all a bit crazy when you think about it. And I am not just talking about the utterly embarassing weirdness of the juxtaposition of the word "punk" with the opportunity to buy shares in a corporation. Given all that, consider this:
NAPE's 340,000 member national union is calling for a boycott of Labatt imported products and has launched an email-writing campaign to get its message across. Workers at Labatt in St. John's have been on strike since April. NAPE President Carol Furlong hopes the national campaign will result in more negotiations, and hopefully a settlement. She says such action isn't being taken lightly. She says it's unacceptable for the company to be seeking concessions while it makes billions of dollars in profits.
As the report is out of Newfoundland, I am guessing "import" in this context means beers not made within the province. But the call for action is a good one and could be broader. Even well known craft brewers have themselves made their own personal case against them, caused their image to be thought damaged goods due to their labour relations policies. Workers are perfectly entitled and well encouraged to remind the consumer that this is, in fact, a buyers market. When you have tens of thousands of beer brands in North America with many quite overpriced compared to the competition is cause enough for the creation of - and should naturally create - legions of wise shoppers. Layering ethical shopping, whatever that means to you, upon that is all the more welcome, isn't it?
Makes you wonder how wide the good in good beer might extend.