I don't know why anyone would seek to claim to be the first of anything anymore especially when you are not. Notice the backstroking required at and around the nether regions of this article:
#Mashtag is the first beer that is both crowdsourced and named after a facet of social media, but American beer maker Sam Adams is actually the first company that used social media suggestions to come up with a democratically created beer. However, the Sam Adams project didn't give its fans quite as much input as the Brew Dog contest, the report added.
That Sam Adams thingie was in 2012, BTW. Not "quite as much." Brilliant. Now there is a devastating marketing assertion. Imagine the tone of the committee room when the PR people pointed out that this correction was necessary. No word yet on whether the same marketing consultants who first came up with the ad campaign are still appearing at meetings. If they are. they may also want to consider and explain the fact-based reality affirmed by Mr. J. Surratt (whose name is pronounced with a silent "tt" when you need, as in moments like this, to point out his inner cleverness) that 21st Amendment Brewing did exactly this same social media PR stunt in 2009 when, you know, social media PR stunts might... just might... have actually meant something?
What do we take from this? Perhaps it's time to consider that one aspect of good or craft beer that distinguishes it from international faceless corporate crap is that there are actually no social media PR consultants on the payroll. Small, traditional and independent might actually make sense if that were the case.
Lightin' Fast Update: Adam Nason just tweeted the very comment thread from the that included an un-time-tagged correction. Reminds me of the 2005 waste of space that was the Free Beer story which utterly gratuitously and self-congratulatorally allows me to remind you how I was quoted in The New York Times on the topic... you know when the Times might have thought that bloggers were a source of information. Silly Times.