You know it, right? I have had it. It is not that I am a grouch. It isn't at all. It's that folk out there are misrepresenting things. Pervasively. Simple things being labeled difficult. Familiar things being called strange. Is that it? Is it just that? People in this discourse being able to put up any slogan, find a way to make any buck without regard for the ramifications? For example, just today:
=> Silly us. We needed to have hops frozen for us to ensure they are at their best. Hundreds of years of brewing were wrong;
=> Gullible men sent out to buy their baby's diapers, in fact, do not buy six packs of beer at the same time;
=> Never mind, despite it being about 20 years since my first beer with a marijuana related brand, it appears "breweries have recently incorporated marijuana innuendo into their branding efforts";
=> Believe ye that good beer is, despite the evidence, difficult to understand, requiring training... and that certificate; and
=> Most outrageous, the autumn seasonals which need to be released one-third of the way through summer.
What else is daubed on beer like the overly rouged cheek of an unfortunate? You must each know five tales of your own. Is the problem that if there weren't all these sorts of claims being made, advice giver giving, these unnecessaries being touted, these PR and branding machine telling of tales, promising... that people might understand that it is beer, that beer is basically pretty simple and not that expensive and that all the spin merchants are doing are weaving layers upon layers upon the emperor's new clothes? These truly are the disco days.
But you have likely grown tired of this tone. I can tell. Two chimps in profile in a little more than a week. Maybe thing it's about time I got myself a good social median consultant. Or, rather, might we not all be better off if there was some push back? Some medium by which one might mention one is mad as hell and might not take it any more. Trigger another wave of home brewing. Take an actual punk stance as opposed to one brought to you by the corporate branders. What will be the new thing - or the old thing for that matter - that puts it all in the glaring spotlight as, you know, The Clash was to Barry Manilow? I wonder...