So proud I am. So better off are you:
*Affirmations brought to you by people interested in persuading folk the "beer" goes better with "food" than "wine" even if those three nouns are so general that the concept is meaningless.
That's a comment following an asterisk that I snapped out just now on a social media outlet that need not be mentioned. It's lovely, isn't it. I like the quotation marks particularly. It's an idea that just might lead to another whole book call Al and Max tell you about Beer and Food which would be great because we really need a second book after this one comes out... which should be soon... honest. Maybe in comic book format. Did I mention that Max made a great point today. We must beware. Beware because...
...we must realise once and for all that our interests aren't the same as those of the brewers, pub owners, retailers, distributors or event organisers – they want to make money, we have to spend it.
You can add to that folk including those, like me and Max, with books coming out over the next few months trying to persuade you of perhaps a dodgy point. Like the idea that "beer goes better with food than..." You know it's false because it is soaked with bland generalities. Beer? Wine? What are these things? Oh, categories. Staking high ground on behalf of a category in a complex informational situation is rash. Planting a flag is worse. It's best done by excluding discourse. A discourse is a debate. A working out of ideas. A working out of differences. Collectively. Conversely, ideas that are masks for brands, for interests, for the speaker's interests? Beware.
Remember only that it is all complex and interesting and worth exploring. Anyone who tells you otherwise is, well... who cares? Go enjoy it as you see fit. Have wine with your food. Go nutty!