This is the sort of step towards the George Jetson future I have been expecting:
Revellers at a South African outdoor rock festival no longer need to queue to slake their thirst— a flying robot will drop them beer by parachute. After clients place an order using a smartphone app, a drone zooms 15 meters (50 feet) above the heads of the festival-goers to make the delivery... “The delivery guys have a calibrated delivery drone. They send it to the GPS position and drops it with a parachute,” he explained.
See, this is what craft brewers should really be focusing on. Insurgent marketing techniques. Beer fest or street party? No problem getting you the good stuff in a sea of macro gak. As long as it doesn't become too popular, that is. I mean what is to stop the gak merchants from putting up airships controlled by radio sets whole block this innovation? Which means the craft beer robots need laser beams to take out the Zeps. All very 1914-18. With lasers. For beer. Good beer. It could happen. It should.