While not MegaCo, the proposed sale of one NNY BigCo has a few familiar brands asking new questions about their futures:
The beer company could be worth around $400 million, one of the sources said. KPS has hired investment bank UBS to advise on the sale, according to that source. NAB's other brands include Honey Brown Lager, Magic Hat and Pyramid. KPS formed the company in February 2009 when it bought the Labatt brands in the U.S. for an undisclosed price from Anheuser-Busch InBev. The brewing giant needed to sell the business in order to receive Justice Department clearance for InBev's $52 billion takeover of U.S. rival Anheuser-Busch. AB Inbev still sells Labatt beer outside of the U.S. North American Breweries bought the privately held brewer of Genesee and Dundee brands in February 2009. It acquired Independent Brewers United Inc, which owned Magic Hat and Pyramid, in 2010.
Crazy. Dogs and cats living together. So maybe even more like OddCo than BigCo. You know, few shed a tear when massive industrial brewers buy each other or bust off a chunk and sell it to Brazilians or Belgians... but it's the little brands who suffer. Once upon a time Pyramid and Magic Hat were each leaders in two regional craft markets. Then came the share offers, the suits and the sales to larger and larger entities. Now they are labels photo-shopped into a schedule in a share sale prospectus.
Is this just of taste of the future of craft brewing? Could well be. I imagine were craft ever to hit a magic number like 10% of US sales, the vaults would open and a acquisition spree would be on. It's not like MegaCos won't offer and the aging crafty beer owners won't sell. Remember Pete's Wicked Ale? That beer in your hand might be next.