I am entirely fascinated by the southern African beer marketplace with its overlaps of mass production industrial and the traditional product like this yeasty sorghum brew:
SABMiller’s Chibuku brand is also targeting home-brew users. It is made from locally grown sorghum and maize. Because of its resemblance to home-brews it resonates with these consumers. Chibuku is currently available in over 10 African countries. Chibuku continues to ferment after it has been packaged due to the presence of yeast in the beer. Chibuku, which is packaged in a 1 litre carton, starts off as 0.5% alcohol by volume (ABV) and reaches 4% ABV after a few days. Due to the short shelf life of Chibuku, not more than five days, Super Chibuku has been developed and comes in a 600 ml plastic bottle with a 21-day shelf life.
A beer that goes off after five days? What could be better? Something real from the makers otherwise of the plastic and well preserved. What would be the equivalent in this market? A growler of something straight from the primary with an air lock or something built into the cap to release the back pressure from the continued fermentation. Interesting that the majority of drink in Africa is described as being in the form of home-brews or illicit liquor. Creating new profit streams to tap into that made for a partnership between local government, local farmers and a great big strapping multinational.
Handy. Or is it the equivalent of those healthy fast food shack kid's meals training families to give up what they can do themselves to pay someone to do it for more money... and likely a concurrent drop in quality. Yet such "affordable beer" is a path to strengthen the local marketplace through sale of the final product as well as buying the grain that went into it and even a bit of tax for other things.