A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Craig -

Wrap your head around this one. Do not the brewers at Carlsberg or Budweiser, Coors or Tsingtao think that what they do is craft? Do they love and take pride in what they do any less than someone working at Sierra Nevada or Harpoon?

Boo yah! Devils advocate all up in here!

Matt -

Most of the things that can be said here has been better said by others such as Zak (in the link above) and yourself elsewhere, but the thing that makes what we regard as craft valuable and important to us is the indefinable philosophy it represents. If you're going to celebrate the passion of brewing but be cynical in your approach to business and marketing, what is the point of craft? Non-'craft' brewers can make great beer, but it's the intangibles that craft brewing represents that are ultimately more important than the process. Of course, these are highly individual and can't be defined universally. hence your caution about slippery slopes and being careful around the thin edges is apposite. The rest is just interesting chat.

Win Bassett -

Discomfort away! I love a good discussion!