With respect, Lew in this case is wrong:
"Shelted" is a word Canadian blogger Alan "A Good Beer Blog" McLeod made up three years ago, and from the context, I'm guessing it means "being asked to pay a premium price for a beer imported by Shelton Brothers." (Alan's a bit obsessive on price/value in beer, and the Shelton line is not noted for being underpriced.) Or maybe something similar, but vaguely more crude; you can do the interpretation.
Sharing: I used "shelted" long before three years ago if only in my heart of hearts and, in particular, long before I knew that the particular bunch in question were so oddly comfortable in being abusive like any one of that certain sort of moron who have built a successful niche in a small market. That is not what drove the creation of the verb. It was created because when I started buying imported good beers in the States I saw that the prices did not always make sense. Here in Canada you can get Orval for under four bucks while it is pushing or over six south of the nearby border. See, I can buy that beer in at least three jurisdictions and be back for lunch. I enjoy a competitive marketplace of sorts. Lew calls that obsessive. Go figure. But it's neither here nor there. To be shelted is far from what Lew supposes. It means to be stuck paying too much because someone has exclusive control of the importing or other aspects of supply. It is to recognize the monopolist, the tyrant of the marketplace. See, perhaps unlike that lawyer Shelton, I am actually a practicing lawyer who buys a lot of things - from buildings to pencils. I don't consider lawyers arseholes unless they came to law school as arseholes. But I do understand how prices, markets, law and taxation interact. So I naturally hate the monopolist, even the tiny ones... and especially the ones who are arseholes, too.Which get us to the context of the need to consider "shelt"-ing this week. From my point of view, if you want to disagree with someone or something, you create a body of knowledge that contradicts the assumptions you are taking on. You build respect by learning how to respect the work and opinions of others. By way of comparison, when you refer to "ill-informed and emotionally fraught bloggers" or otherwise take a position of complaining tantrum-esque weakness you don't do anything but point out your own failings. And entitlement. I love to see bad lawyers like that across the table. Their arguments are your playground. See, in yesterday's statement, Shelton Brothers is very careful to play the victim card. They are "ridiculously small guys" and "the little guys" who represent "cute little foreign brewers" when in fact they are market corner-ers who have exclusivity over a large number of brands who the needy beer nerds are trained to covet. Some of the brewers they represent are truly wonderful and worth every penny. Some are not. Yet all seem to demand premium price in the US which I just don't see being asked of us in Canada - though admittedly the selection is not as rich up here. We don't have three-tier. And we also seem not to have those exclusive importer deals as Shelton Brothers might enjoy - along with many others - which see unnaturally inflated prices on the shelves. We have less of that "I just got took" feeling after opening another overpriced beer though, more than admittedly, we have it from time to time.
Which gets to the last point. Lew is also quite right. The new New York tax interpretation will lead to paying only a few pennies more per glass. And as New York state is in need of revenue that is a good thing. Time to pay the piper. Being shelted, however, has nothing to do with that. Being shelted is being asked to take your hard earned money and give it to support an importer who thinks you the beer buyer and this the beer buying discourse are unworthy... a crock... a dupe... or whatever an arsehole would call it. So, I have no issue with the call for a boycott for those that feel that way but just don't do it over this tax ruling, over just Shelton Brothers and don't go overboard. Get smart and do whenever you feel you have been shelted - whether by this importer or anyone else. And don't worry if someone might call it obsessive especially when only you care about your own wallet. It' doesn't take much. Sure, find the lambics they don't represent and enjoy that often they are a buck less and as good or better. But also notice how that self proclaimed craft beer guru in your own neighbourhood inflates their price through a swing top bottle with specially embossed glass or through jacking prices two bucks for the joy of having three cents worth of a rare ingredient added. Find the alternatives to the loud proclaimers, the self-defined, the brand conscious. Make a habit of not being shelted. But not because of any tax ruling or because Shelton Brothers have justly protected their interests. You should do it to protect those interests of your own against anyone.






Comments
Bailey - May 3, 2012 6:17 AM
This brings to mind Tandleman's musings on the price of lambic beer in the UK. The market in operation and all that -- you charge what you can get away with or you're a charity -- but why aren't there more people forcing their way into that market and undercutting? How watertight are these exclusive import deals?
(And congrats on inventing a word, by the way: a couple more uses and it might get into the OED.)
Jeff Alworth - May 3, 2012 1:53 PM
It's not exactly on topic with the Shelton Brothers thread, but you are certainly right about the peculiarities of pricing. Orval is maybe the most dramatic example. Even at six bucks, it remains one of the most amazing deals on the planet. Orval has a maximum capacity of a little under 60,000 barrels, owing to the fact that their monastery is too small. They expanded a few years ago and are now as big as they ever will be.
Demand FAR outstrips supply. 86% of their output stays in Belgium (very high for a famous beer like Orval) and 92% Benelux countries. France gets another 3%, N. America 2%, Italy, Japan 1%, UK .5%. Nordic countries the rest, plus tiny shipments to Switzerland and Spain. Orval now honors old agreements with countries, sending them beer because they supported Orval before it was world famous. Countries like China, clamoring for the beer, are out of luck.
Of course, you could say Orval is just being dim. If they charged ten bucks a bottle, supply and demand might come into equilibrium. But the monks of Orval oversee their operation in a way that is not exactly consonant with the most aggressive capitalist practices.
Nevertheless, when you shell out fifteen bucks for a bottle of random beer that turns out to be nowhere near in Orval's ballpark, you wonder: how the hell do they get off?
You are astute to point out the role of companies like Shelton Brothers, and I shall endeavor to use "shelted" in the future. (It's worth noting that Orval is imported by Merchant du Vin--a company whose imports are all modestly-priced.)
Lew Bryson - May 3, 2012 3:45 PM
"(It's worth noting that Orval is imported by Merchant du Vin--a company whose imports are all modestly-priced.)"
How things change. 25 years ago, MdV was a company noted for what everyone I knew considered as rapacious prices. But we paid them...
Bailey, the exclusive import deals are pretty tight. If you check the beer registration fees mentioned in this context, it seems pretty apparent that what they're really for is so the states can enforce exclusivity contracts, a neat little farming out of enforcement costs the wholesalers have gotten away with. We had legislative hearings about a beer registration fee-asco (sorry...) about two years ago here in Pennsylvania, and it was ludicrous, watching various state officials and legislators who clearly had no idea why the registration fees even existed.
Tim Collins - May 4, 2012 9:53 AM
I love the use of the word. I have been buying imports for 30 years and it still amazes me how much we are willing to pay for some of them. I remember the days when a case of Blue cost the same as a dusty old bottle of Duval. Luckily, I don't crave the sour beers the way some do or I would be up a creek without a paddle or dare I say Shelted daily. I discovered years ago that I could make beer that is the equal or better than most and that most types of beer can be produced here in the states by craft brewers.
The real problem with the law suit and ruling, is that it will make it harder for new breweries to open and for them to produce a wide variety of products.