You know you only know you have made it when you become a target. Apparently that has not happened yet in an odd crime spree in the US south west:

...mainly a beer run is just shoplifting. Often it's kids acting on a dare, but judging from the surveillance videos I've watched, it's typically an adult male in his 20s or 30s who obviously knows better. I spoke with crime experts, court officers and police, and while some said beer runs might be a "local tradition," none could explain how it became so common in the Southwest. And here's something else they couldn't explain: The preferred choice of beer runners is just plain ol' Bud or Bud Light. "For whatever reason," Borunda told me, "they don't go for the expensive stuff."

It sounds a lot like nicky-nicky-nine-door, the dare game we played as kids where you had to get someone to come to the front door by knocking on it and running without being seen. Or just a bunch of idiots stealing beer. It's good to see the story read as being about crime and not "isn't beer kooky!!" which oddly tinges a lot of beer related crime news. Whether it's stealing the glassware or stealing a keg or even running illegal taverns there is always a tone that somehow because it is beer is it not quite so serious. Another odd way the value of beer is culturally depreciated.