When I started blogging almost a decade ago, a pal of mine of long standing would give me unending grief about how needy I was, how it was all a failed ego trip, a desperate cry for help. I was livid. I thought it was entirely unfair, lacked all understanding, missed the point, didn't get social media... even though, you know, the term did not exist. But he was right. I am a sucker. Why do you think I write this stuff??? I want to be flattered. Beeeeeeeg time. Because. At the end of the day. I. Have. Needs. So he's right, right? Probably. Then I get this in the mail today from someone named Elle:
...I think many of the other bloggers who will be attending BBC would love to chat with you and perhaps have an opportunity pick your brain. Registration is just $95 and includes all the weekend's content, two dinners and Saturday lunch (all beer-paired, of course), a set of four Spiegelau glasses (from the tasting session), access to the Indiana Microbrewer's Festival, and loads of new beers to sample! If you're ready to register, you can do so here: https://www.zephyradventures.com/bbc_registration.htm If you're not planning on attending this year, please feel free to let me know. We're coming up on our third BBC, and having your feedback on what might be keeping you from joining this year helps us as we grow with the beer blogging community's needs in mind.
And by way of follow up I got a "I do enjoy reading your blog and always appreciate the involvement you partake in on other's posts." Hmm... but the funny thing is this - it is a good message and one that is well placed. Sure it is couched with kindness, a certain awareness of beer blogging and a heavy dosh of flattery but, look, the upcoming conference is cheap to attend if you can swing the travel. I can't go, as I let the very pleasant Elle know, for reasons of family, work and distance but the message is interesting, isn't it. There is a bit of a nipping around the heels that these conferences are being put on by PR folk, that you will be sucked into sidling up to big beer without even knowing it. Yet, this I know - Zak was so moved by the experience of the recent European BBC that he wrote a series of absolutely thoughtful yet slightly... even weepily... verklempt reflections about it all. I have never met Zak let alone had the chance to borrow comfortable sums of cash from him late night at a pub. But he's a good source... a wholesome source even of information. Shouldn't that make you curious?
Who would not want it go? Or at least be curious. Are you going to go? Wouldja if you could but can't? Or am I wrong?