What better way to reach out and come to a meeting of minds with fellow travelers than to share in a deep wholesome distaste for the Olympics:
A Scottish brewery has created ‘anti-Olympics’ beer that contains eight ‘banned’ performance-enhancing ingredients. The ‘Never Mind the Anabolics’ beers, made by BrewDog, are packed with creatine, guarana lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids – all banned for professional athletes... Co-founder of BrewDog, James Watt, said the ‘illegal’ beers are “a thorn in the side of the biggest corporate beast spawned this century” and that all proceeds of the beer will go towards a new surfboard for a surfing dog named Abbie... "This is the craft beer community showing the sponsors of the games the finger in the best way we know how,” adds Watt.
There will be sides taken as a result of this beer as there often is with BrewDog. But the most interesting thing is that the beer is not created to be consumed but to illustrate a point. Some may that has been true for many of BrewDog's more notorious beers. That beer inserted in a squirrel hide? Anyone remember what it tasted like or really care?
Isn't this just the same thing? Or is it besides the point? Indeed, who amongst we Friends of Good Beer can't join in opposition to the values of the precious rings when compared to the values drawn from the pleasures of well placed malt and hops? While not antithetical - as some beer fans will insist, good Lord, on jogging or other sweaty acts - they who pass up so much to enslave themselves to the gym and track for years with a dream to represent their land are also taken to represent many faceless moneyed interests, not to mention stateless corporations and global bureaucracies. Never so for the good year fan. I couldn't sell out if my life depended on it. Why? No one will have me.
So, this impure beer reminds us of our own version of citius, altius, fortius - something like slower, lower and... whatever. That's what this beer reminds us. Here's to non-achievement!