Usually when you read about university students with a kegs and kegs of beer you are not reading a story about the exercise of great responsibility:
The University of British Columbia’s student union, the Alma Mater Society, believes it can profit off that fact when it opens a brewery on campus in August 2014. The student-owned brewery will supply the university’s two bars, the Pit and the Perch, with its own homebrew and will also tap into the campus’ various keggers. The main reason for building a brewery, believed to be the only student-owned brewery in Canada (Niagara College has a university-run brewery), isn’t to help students drink on a dime. It fit, rather, with the union’s sustainability model. “And we thought it would be awesome to brew our own beer,” said Jeremy McElroy, the student union’s president.
Brilliant. By running the brewery, they not only break the hold student big brewery reps have on campus access to beer but they scoop the not insignificant profits that university sales represent in the general marketplace. Thirty years ago, our student union ran the bar and passed on the profits in the form of lower priced and more interesting beers. I liked that. I like this more.
I do find the math in the story a bit odd. "10,000 litres of beer" per year represents only 1,250 cases of 24 bottles. Surely that's a bit low given UBC's Vancouver campus alone is home to 37,000 undergrad students. Frankly, I would think that there is every chance that those students consume - at least - 10,000 litres per week. Capture that market and you may be more than responsible - you'd be well on your way to being one of the bigger craft brewers in the province.
Very smart move.