... and the brewing of a beer with that characteristic to be sold at full price not a failing? I am reminded by Stan's post of the arc of a baseball in flight. The batter's hope is at its highest the point of concussion between bat and ball but the truth is only known when it either reaches the fence or nestles in the fielder's glove. As with the implications of points on that trajectory, why not with the hop? Rearrange the thought and consider a beer so infected that it needs to be downed in weeks or all the goodness is gone. I know the name for that.
Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.
Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."
Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."