You've seen them before, right? Pairing beer with food? That is so 2009-10. Five years before that, wet hop beers were the innovation that rose up, promised much and settled back down again. Reading this article about a new nearby fest - and one that by all accounts was great - made me wonder if we have another established truth or two coming which may be eagerly vying for this year's model:
"Beer has gone the way of the wine,” said Greg Haspect, who’s sold beer for almost ten years. “It’s not the traditional (way to just) get drunk, there are a lot more options out there.” People lined up Friday night at Ottawa City Hall to sample a wide-ranging roster of beer on the festival’s second-last night. "They are the best beers in Canada,” said Christopher Whelan. “It has some heart in it, it just tastes really good." “It sits well in the mouth, it's smooth . . . but not much beer flavour which is important in a fruit beer," said Stephanie D’Souza after tasting a sample. The co-owner of Ottawa’s Hogsback Brewery said beer is appealing more to women as tastes diversify.
There's a lot in there. The cause of selling more beer to women is one that has been confusing us in recent years. Lining up beer to emulate the way of wine has been something of a dead end theme for as long as I have been thinking about beer. Better beer through less beer flavour? Now that is a new one for me... but I am not sure it has much staying power. How far can that be spun? I do like the restatement of that most entrenched claim of them all, that good beer fans are not in it for the intoxication.
Maybe I am deaf to these things. Too removed from the chatter. Are claims of historical authenticity even purity despite an admitted lack of original records the new thing? Maybe it's another black bitter seeing as Black IPA has, well, you know, done what we all knew it would... and likely should. So, what are the newest ripest good beer clichés out there for fall 2012? I know it's coming. It's just that I can't see it coming. What can it be?