I am not sure what they are up to but Boak and Bailey are up to something interesting. While we have realized that received wisdom about many things brewing related are not to be trusted, that discussion has largely be left to issues in the past as in before living memory. B+B, however, seem to have taken on the relatively recent past and have perhaps hit a raw spot:
The greatest development of recent times, the author explains, is the availability in pubs of wine by the glass, in defiance of brewers who would ‘rather have them sell beer’. Martin Green and Tony White, in their Guide to London Pubs (1968) mention beer but their listings for pubs (from the few we’ve been able to see here — still hunting a copy of our own) suggest that music, atmosphere and novelty value (Go Go cages!) are far more important considerations. We suspect it is only with the arrival on the scene of CAMRA’s Good Beer Guide in the 1970s that we began to see the popularization of the idea that a pub can only really be great if it has great beer. This is yet more thinking aloud from us. Feel free to disagree as you would in a pub debate, while sipping your aperitif, glass of wine or whisky.
Tendons quickly tightened and recollection took place over citation just as retrospectivity was preferred over primary source. As with the tired congregation, familiar hymns were trotted out. Forget that. As with all things, the past of beer is an alien place and there is no better approach that the one B+B have taken on in recent posts. To find out the place of beer in pop culture in the UK of the 1960s, find out what what was being discussed about beer in pop culture in the UK of the 1960s. Amazing. What a wonderful book that might make.