We did this one in 2008 but it is good to visit this question repeatedly. Me? I like cash. Because, apparently, the people who run pubs, make beer and publish beer periodicals like it as well. There is an odd assumption that bloggers (and drinkers) participate out of "passion" - a catch all word for sucker far too often.
But there is a question in all of this. Go read Pete and tell us what you think... here or there.