Sometimes things do make you head explode, even if only you feel the pain. Fact: just like armed forces everywhere, just like Houses of Parliament, just like top jobs in every market in every country, there is no place that anyone does not need to feel fully integrated in any nation that welcomes the NATO fleet... unless it's, you know, inland. And there is absolutely no need for this sort of sexist approach to selling beer:
...for whatever reason, efforts to start marketing to non-straight male sensibilities are really ramping up. First there were those queer beers for boys who like boys who like their beers purple, and now Carlsberg has gone and announced a new beer, Copenhagen, aimed with women in mind. The wheat and rice beer, which the company calls "a real alternative to white wine and champagne," is the brewer's attempt to tap female consumers, who make up an estimated quarter of the market.
Forget the entire foundation of brewing in the English speaking world with brewsters. Forget the fact that twenty years have passed since "Girlie Drink Drunk." Forget the fact that anyone who says any beverage is not for them based on their gender, sexual orientation, belief or persuasion is choosing self denial more than celebration. Forget all that. The bottom line is that this drink likely tastes like gak and it is being foisted upon people for no other reason that lining the pockets of just 12 or 27 people who do not care. Help this project fail, wudja?
The municipal council of the Danish capital should sue for copyright infringement.