"I've never heard of anything so ridiculous," said Estelle Aversa, who owns the Stroll Inn. A sign in front of the bar on Fairhaven Road said, "If the Pirates lose, you win." The promotion called for a discount of a nickel off a pitcher of beer after every loss by the Pirates, who haven't had a winning season since 1992.
An email sent on May 12 by Pirates account executive Angela Criscella said, "An occasional joke and jab is expected here and there, but to create business by ripping on the home team is ridiculous and in my opinion distasteful." She urged bar patrons to "take your business away from the Stroll Inn and to other local restaurants instead."
Funny thing is that the Pirates have been implicitly advocating for their own boycott for years, playing so consistently badly for most of my adult life. When you think about it, it must be one of the few cities where they look ahead to summer with dread given how great their fall (football) and winter (hockey) sports teams are... and how the Pirates suck. In fact, I think that inscription on the Roberto Clemente ad for Ballentines up there translates into "in the future, we will suck but at least someone will give you a break on beer."