I am a little worried. Maybe Mr. B is right and my choice of a question or rather questions - or it is subject or rather subjects - for the next edition of The Session is way too broad. But then I read about this and it gets me thinking:
People will be able to buy a special £10 set of vouchers from St Austell Brewery for the rest of the month, redeeming them for four pints of their favourite ale during April. The discount vouchers mean drinkers will be able to buy a pint for just £2.50. It is anticipated that beer tax will rise by around seven per cent in Wednesday's Budget. Vouchers can be exchanged for a pint of any St Austell ale, Carlsberg, Strongbow or Coca Cola, and are limited to one set of four vouchers per person. James Staughton, St Austell Brewery managing director, said: "This is a unique way to thank our customers for their loyalty, by giving them a chance to buy their favourite drink at pre-Budget prices."
Would I buy that voucher? Well, it's probably illegal in this jurisdiction but it is sort of beside the point, right? Do I have that sort of loyalty to a brewery that I would buy myself a beer gift card? For macro beer fans, loyalty to a brewer - or is it just brand - is one of the biggest factors in beer buying. Most pals I know only buy by label. But is it with craft beer fans? Most of my beer coin goes to the next thing, the one I haven't had before. I couldn't be sure I'd have the opportunity to use all four vouchers.
And does the voucher offering the beer or a Coke change what I think about the beer? Probably.