Five. Zero. That means something for Canadians... and guys like me in their late forties. It's the balancing point. The line between passing and failing. Your share of the draw. What topic to pick for such an important moment in beer blogging history?
I posted a few days ago about the topic for this month's session and gratefully received comments as well as emails in reply. While meta-blogging was discouraged, some themes were there. I like ideas around service, respect and good value. It's the cornerstone of any healthy consumer-producer relationship as far as I'm concerned. And, interestingly, Mark Dredge wrote a typically well-written post this week that speaks directly to my interest in that intersection between value and obsession. So, based on all of that, here is where I am going: what makes you buy someone's beer? Elemental. Multi-faceted. Maybe even interesting.
- Buying beer. I mean takeaway. From the shelf to you glass. What rules are dumb? Who gives the best service? What does good service mean to you? Please avoid "my favorite bar references" however wonderful. I am not talking about taverns as the third space. Unless you really really need to and contextualize it into the moment of transaction at the bar. If you can crystallize that moment of "yes" when the bartender is, in fact, tender go for it.
- What doesn't work? What fad or ad turned you off what had previously been turned on about some beer's appeal? When does a beer jump the shark? When does a beer store fail or soar? When does a brewery lose your pennies or earn your dimes?
- Go micro rather than macro. You may want to explore when you got tired of "extreme" or "lite" or "Belgian-style" but think about it in terms of your relationship with one brewery rather than some sort of internet wave of slag... like that ever happens.
- What is the most you paid for a great beer? More importantly - because this is not about being negative - what is the least? I don't mean a gift. What compels you you to say this is the quality price ratio ("QPR") that works best for you? When does a beer scream "you would have paid 27% more for me but you didn't need to!"?
Just ideas. I hope you see what I am suggesting. Let me know if not and I maybe can refine it. It's for the fifty. Half a century. The last real milestone any of us will ever hit.