Session 50: April Fools! I Really Meant "Let's All Talk Lager!!!"

No, I didn't. Didn't switch. I do want to know about you, not the globe's least interesting most pervasive food and beverage production process. And, know what? I have to stick with my original as I have an entry already that exemplifies the approach I am looking for. It's about what beer means to you. Colin Jemmott in California sent me his link to a clear and concise study about where his beers come from. A lovely piece. And it fits right in with this month's theme announced a couple of weeks ago:

...here is where I am going: what makes you buy someone's beer? Elemental. Multi-faceted. Maybe even interesting.

- Buying beer. I mean takeaway. From the shelf to you glass. What rules are dumb? Who gives the best service? What does good service mean to you? Please avoid "my favorite bar references" however wonderful. I am not talking about taverns as the third space. Unless you really really need to and contextualize it into the moment of transaction at the bar. If you can crystallize that moment of "yes" when the bartender is, in fact, tender go for it.

- What doesn't work? What fad or ad turned you off what had previously been turned on about some beer's appeal? When does a beer jump the shark? When does a beer store fail or soar? When does a brewery lose your pennies or earn your dimes?

- Go micro rather than macro. You may want to explore when you got tired of "extreme" or "lite" or "Belgian-style" but think about it in terms of your relationship with one brewery rather than some sort of internet wave of slag... like that ever happens.

- What is the most you paid for a great beer? More importantly - because this is not about being negative - what is the least? I don't mean a gift. What compels you you to say this is the quality price ratio ("QPR") that works best for you? When does a beer scream "you would have paid 27% more for me but you didn't need to!"?

I know that's a lot. Maybe it fails. It's up to you. Can you be like Colin and give it a go? Maybe. There has to be a reason that you like this stuff and bow to its demands for your hard earned cash. Leave a link to your post in the comments and, if you have no blog, let me know where I can find you comments on Twitter or elsewhere.

Comments

Reuben Gray - April 1, 2011 6:20 AM

http://www.taleofale.com

Here is my post: http://www.taleofale.com/2011/04/fools-session.html

The Beer Nut - April 1, 2011 6:44 AM

http://thebeernut.blogspot.com

This my contribution.

Ta for hosting.

Barry M - April 1, 2011 7:03 AM

http://thebittenbullet.blogspot.com

And a third Irishman in a row :) Here's my humble offering.

JayZeis - April 1, 2011 9:53 AM

http://abeerinhand.blogspot.com

Thanks for hosting!

http://abeerinhand.blogspot.com/2011/04/session-50-factors-of-beer-purchase.html

Dredpenguin - April 1, 2011 10:44 AM

http://abeeronthedowns.blogspot.com

My post for session 50, brief and to the point I think.

http://abeeronthedowns.blogspot.com/2011/04/session-50-what-makes-me-buy-someones.html

Sean Inman - April 1, 2011 1:35 PM

http://www.beersearchparty.com

My contribution....http://www.beersearchparty.com/?p=7531

Jim - April 1, 2011 1:55 PM

http://www.drinkingclass.org

And here's mine: http://www.drinkingclass.org/2011/04/01/the-session-50-how-do-they-make-you-buy-their-beer/

Derrick - April 1, 2011 2:41 PM

http://beer-runner.blogspot.com

My rambling post, that never really gets to any point is up:

http://beer-runner.blogspot.com/2011/03/session-50-multi-billion-dollar.html

I kinda like it anyway. Thanks for hosting!

Take care,

Derrick

Brian McAleer - April 1, 2011 3:33 PM

My name is Brian McAleer and I'm VP of Marketing for a AboveGround
Applications, we are currently finishing development on and launching our
first app for the iPhone.
The App is called "NearBeer" and as it sounds, it finds you the closest
point of purchase for beer. More than that, it uses geo-location, social
gaming, and crowd sourcing to provide the best deals as well as other
features.

Seeing as I'm already a fan of your blog it was a quick thought to send you a note. I'd love to tell you more about our app and provide you with details as well as free downloads for you and blog loyalists. We also plan on featuring Youtube beer analysis and tastings with bloggers all over the country in conjunction with local establishments. Would you be interested in having a segment?

Lastly, in your tags, you don't have a listing for Miami and Fort Lauderdale. We're a South Florida based company, perhaps we can help you here? Let us know.

Looking forward to your response... All the best,

Brian McAleer