A Good Beer Blog


Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


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Stan Hieronymus -

05.11.2010. You had an idea. I saved the email. It is headed your way.

Alan -

Oh, excellent. Past Me was waaaaay smarter than Present Me ever is.

Thomas -

Avoid the navel gazing, no need for blogging about blogging. The state of the Session is almost on that path, but it might provide interesting inspiration for the next 50, ok maybe 20 of those 50.

Alan you often seem to discuss how you don't have much local beer culture and sometimes feel outside of craft beer mainstream except blogging about it. Why not do something with when we have been the outsider around a craft beer crowd, it may help attract more novices and those intimidated by snobbery that sometime occurs.

Alan -

I hear you about being outside a culture but it is hard to pull off a negative and make it appealing. Let me think about that idea. Maybe it combines with something else someone else thinks of.

Tom -

Wow. Advice? I look to you for answers. And that is meant seriously.

So suggestions. How about jumping the shark and brewing? The idea of jumping the shark could be applied to pretty much any aspect of brewing and/or breweries themselves: production and ingredients, advertising, cultural presence, ethos--you get the drift. While it could be a subject prone to the "easy" response (insert your Dogfish Head and Brew Masters snarky comments here), it is also one that could be a fruitful focal point for many types of discussions, ala something along the lines of Jeff Alworth's recent post on the Biggest Beer Trends of the last Five Years (sorry, I have no clue how to construct html tags, so it's all about the cut and paste with me):


I so totally want to get a t-shirt that says Reinheitsgephobia on it. That would be awesome. But I digress. Equally interesting is Stan Hieronymus's recent post on the SKA Brewing's parody of Brew Masters--the impulse within the industry to comment and critique is itself an interesting phenomenon, one that brings to bear a self critical gaze upon brewing as a whole.

So hopefully that is something that is at least worth contemplating. And while it would be slightly meta in its conceptual focus, it would (potentially) avoid the navel-gazing of blogging about blogging pointed out in the previous post by Thomas.

Oh, and in case the idea of jumping the shark is not familiar to anyone, check out everyone's favorite Google reference, wikipedia:


Gotta love the Fonz....

M. Noix -

I quite like the idea of the first one, but please don't do the second or we'll be subjected to the deafening bang as beer blogging finally disappears up it's own arse.

M. Noix -

(I swear that apostrophe jumped into the comment box spontaneously while I was clicking Post...)

Gary Gillman -

Here's an idea: due to the proliferation of craft breweries and their product range, are imports (I mean mainly of non-craft beers) still useful? Do we need Pilsener Urquell, Heineken, Tiger, Guinness, Amstel Light, Fuller's London Pride, Beck's, Holsten, at al?

What, at their best, do imports offer that craft beers do not?

"Imported" used to be a mantra of quality. Is it still?


Alan -

Great ideas. Shattered by the lack of support for meta-blog.

Laurence -

"Old you" and those above likely will spark something better. But what about playing off of Stan’s last topic, as well as beer rule #5?

Instead of “regular beer,” it might be interesting to speculate about beer at the other end of the spectrum – not a “favorite” beer necessarily, which was already a Session topic, but the beer we hoard for one reason or another, the “special occasion” beer, the one we delay gratification for, or perhaps that we long to try for the first time. What kind of beers are these? What do the circumstances have to be? What do they mean to us, and why? Kind of a “last supper” beer. (Hope that doesn’t sound too morose!)

Good luck with the brainstorming.

John Heylin -

Best pranks involving beer? Silly beer?

Alan -

Silly beer! Like it. Have no idea what it may mean but I like it.

Bruce Ticknor -

I'm sure there must be a Ministry of Silly Beer somewhere!
If not we should demand one!
Hey we have a election coming up, good timing.

Greg -

I'm with everyone else on the taking a break from meta-blogging. Andy's got that fire burning hot enough lately.

I'd be up for a discussion on craft beer marketing trends, partly because there are lots of good angles to take. One of the things we've seen is that, as the industry has grown, marketing has become more and more important, both for startups and established breweries. We've seen that the market for craft beer is decidedly different from macro beer. We've seen women play a larger role as consumers. Lots of good stuff to write about.

But then, I'm into that subject, so bias acknowledged.

Jeff Alworth -

I agree that meta blogging is no good--so how about a session on why that is so.

Silly beer is excellent. It's also a good topic.

Whatever you choose, the proceeds should go to Japan.

Reuben -

Because of the day that is in it, perhaps something about "The Tomfoolery surrounding beer" or something along the lines of "Foolish Beer related things to do"

"The Charlie Sheen guide to beer" - guest author is Charlie Sheen....