I have to admit it. Had I had more space for yesterday's headline it would have read "Thing #2597 To Not Give Rat's Ass About? Fretting About Wine Fans." It was an imprecision on my part. The whole fretting thing is the fault, not those wine fans oblivious to how some beer fans crave their passing notice. I need to be more precise. I might even want to be a precisionist one day, although that has certain connotations. If not, how am I ever to improve as we all now know we must given the current state of affairs beer bloggy:
Over the last few months I have attempted to spend more time reviewing the work of citizen beer bloggers. The result, sadly, is not a more profound understanding of the medium but a reinforced confidence and parallel to my views on beer writing as a whole. I’ve simply not come across many unique or distinctive voices in this new online community of writers. It tends to be more of the same sort of repetitive and highly personalized content experienced in the wider market of beer writing available to consumers.
Now, I suppose some may say what does it matter what Andy thinks. I might be one of those people except I am not. Beer writing is very odd stuff that gets caught up with who you know in the biz, what life has made available to you, what gets sent free in the mail and what misconceptions you have been brought up with.
Yet, the only way to get better at it is to write. Look at Jordan St. John and where his diligence has gotten him. Starts his blog last spring, pays attention to having a voice of his own and now he's getting paid to write for the Toronto Sun. Like that's going to happen to every beer blogger. By definition, the rest of us are at best lucky to be minor league and maybe semi-pro. Maybe a sample box now and then, maybe a sponsor or an ad.
Does this mean you need to interview a brewer, must quit writing reviews and stop republishing press releases? For me, only the last is a crime against humanity. Write whatever you like as far as I am concerned. Just don't be boring, fawning, abusive, repetitive, a stooge, a thinly veiled search engine optimization vehicle, a drunk, a self-proclaimed expert, a bad photographer, riddled with historical error, be the second beer blogger named Pete or Knut or Jay, use adjectives like malty or hoppy, poach posts, fail to give hat tips or fail to search on Google before calling your blog or column "The Beer Nut." Avoid that and you'll do just fine.






Comments
Jeff Alworth - March 6, 2011 11:30 PM
Is this like one of those "are you an alcoholic quizzes, in which you have to score a certain number to get over the threshold?
<i>Just don't be boring, fawning, abusive, repetitive, a stooge, a thinly veiled search engine optimization vehicle, a drunk, a self-proclaimed expert, a bad photographer, riddled with historical error, be the second beer blogger named Pete or Knut or Jay, use adjectives like malty or hoppy, poach posts, fail to give hat tips or fail to search on Google before calling your blog or column "The Beer Nut." </i>
I have regularly commit at least five of these crimes ("boring"--well, how <i>much of the time</i>--never mind, make it six). There are other crimes I commit which you don't list.
But I have a defense: I'm paid exactly what I'm worth. And I charge the same.
Jeff Alworth - March 6, 2011 11:31 PM
I also screw up html tags.
Jordan St.John - March 6, 2011 11:58 PM
Aw, shucks.
Andy Crouch - March 7, 2011 12:02 AM
Your last paragraph should be required reading for new beer writers and bloggers. And I don't think anyone would accuse you, Alan, of not having a distinctive voice...
Cheers,
Andy
P.S. With all of my usual nonsense aside, I am certainly open to suggestions for people I should be reading. I certainly have only scratched the surface of what is out there.
Pivní Filosof - March 7, 2011 3:47 AM
"...highly personalized content..."
Isn't that what blogging is about?
Craig - March 7, 2011 8:42 AM
Chin up mate, I still read you. I hate myself in the morning, but I still read.
Alan - March 7, 2011 8:58 AM
Don't worry. I don't believe in anything much above personally. But I will never be a real consultancy level guru if I don't spread it on thick.
Troy - March 7, 2011 9:48 AM
I agree with Andy. I like the last paragraph...
Simon Johnson - March 7, 2011 1:05 PM
I'd chip in, but an old boy from my first school once said all that's necessary:
“Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot”. – D H Lawrence
Mark, Real-Ale-Reviews.com - March 7, 2011 6:49 PM
@Pivni - Surprised more people didn't pick up on that. Blogging is personal and, without dictating content to anyone, it should be.
@Alan - Seems like you are saying write whatever you like as long as it doesn't do anything you deem a cardinal sin? Unfortunately the nature of blogging is those cardinal sins are allowed, even if that means misconceptions, bad photos and limited vocabulary. Blogs will be of all different qualities and taste, just like beer, and people should have the benefit of the doubt to sift and choose between the,m.
PS. I actually agree with some of your caveats to be honest, especially search engine veils. I just don't see it as my place to dictate to others how to publish their own material.
@Scoop Very nice quote, but not everyone follows that mantra!
Alan - March 7, 2011 8:54 PM
Mark, it seems to me that you have appointed yourself the judge of me. That will be five dollars.
Mark, Real-Ale-Reviews.com - March 8, 2011 3:43 AM
Far from it Alan, I hope my 'PS' comment didn't come across as a nod and wink to you, it wasn't meant like that.
I'm only observing that blogging is all about self publishing and freedom. Even if that's to the extent of poor quality or even the detriment of a topic, hobby or industry as a whole.
That idea of freedom and sharing of information underpinned the point of the internet.
Alan - March 8, 2011 8:37 AM
I actually wrote that paragraph at least as much tongue in cheek as with the intention that it would be any sort of guide. There is a measure of exploration and bad performance art in what I write. I am interested in what people take these sentences to mean. Plus, I am guilty (if these be sin) as anyone.
I thought the internet was underpinned with a measure of lonely desperation.
Mark, Real-Ale-Reviews.com - March 9, 2011 3:24 AM
Your irony was too subtle for me, I guess I'm used to everything being dumbed down these days Alan! Guilty as charged on some of the points too, including the lonely desperation!
Alan - March 9, 2011 8:57 AM
Oh, I am guilty of most of them, too. Except I am not called Knut.