It's not that hard. Getting the word about good beer is simple. It's not about so many of the things people who like good beer fret about, talk about. It is about putting good honest beer in the hands of people in a simple way at an honest price. I reached for the Brooklyn 1 and placed it next to the Saison Dupont in the cart and the guy next to me said "good call." He was right. I was at the massive new-ish Wegmans in Henrietta, New York buying some supper with the family. It was stinking hot this afternoon. 35 C. We stopped at Rudy's in Oswego on the way, skipped stones and had a $2.10 Genny Cream with my fried shrimp, the sibling of this brew. That is cheaper than the wholesale cost of a basic brew in Ontario, few of which can touch Genny Cream. After shopping at stores bigger than towns I have lived in, we went for supplies.
Saison Dupont for $8.99 at a suburban grocery store? With sushi? That's nuts. Good call? It sure was.